Inbound Marketing for a Niche Manufacturer

The Challenge: Outbound Overload and Missed Opportunities

For years, Dahlstrom Roll Form relied heavily on traditional outbound sales tactics such as cold-calling and printed flyers. While this approach had worked in the past, it was no longer delivering results in a digitally driven buying environment. The company’s website was outdated, lacked clear conversion paths, and offered little value beyond basic product information.

Dahlstrom’s early attempts to modernize included working with a cold-calling-focused marketing agency and redesigning the website without a content strategy. However, these efforts failed to generate meaningful inbound traffic or high-quality leads, leaving the sales team without a scalable, digital-first solution to attract and nurture prospects.

The Results: Increased B2B Leads, Web Traffic, & Keywords

Page Visits: Increased by 326%
Monthly Leads: Conversion rate increased by 91%
Ranking Keywords: Expanded from 125 to 1,825

Within two years of implementing a fully integrated inbound marketing strategy, Dahlstrom Roll Form achieved dramatic gains in web performance and lead generation. Organic search traffic rose by 326%, a reflection of targeted SEO improvements, consistent blog publishing, and keyword-optimized web content. This surge in visibility positioned the company to attract more qualified traffic from its key industries.

Even more impressive, Dahlstrom’s visitor-to-lead conversion rate jumped 91%, turning passive visitors into engaged prospects. Their content footprint also grew exponentially, with ranking keywords expanding from 125 to 1,825. These milestones not only helped the company dominate search results in its niche but also laid the groundwork for long-term, scalable growth—especially on the architectural side of the business, which grew 10x during the same period.