--- title: Dahlstrom Roll Form Case Study | 326% Organic Growth & 10x Sales description: Discover how Dahlstrom Roll Form partnered with protocol 80 to grow organic traffic, increase leads, and boost sales from an inbound marketing strategy. --- # Inbound Marketing for a Niche Manufacturer Does Inbound Marketing Work? ## Case Study: Inbound Marketing Helps Manufacturer Grow New Leads ** Who: **[Dahlstrom Roll Form](https://dahlstromrollform.com/) ** What: **Manufactures custom metal components and architectural moldings for industrial and commercial applications, with over a century of expertise in steel door and motion control innovations** Where: **Jamestown, New York** When: **Founded in 1904** Why: **To generate qualified B2B leads online and revive the architectural side of the business through content-driven inbound marketing** Challenge:** Overreliance on outdated outbound marketing tactics with limited digital visibility and no structured lead gen strategy** ** ![image-Jun-12-2025-12-19-40-5784-PM](https://www.protocol80.com/hs-fs/hubfs/image-Jun-12-2025-12-19-40-5784-PM.png?width=750&height=563&name=image-Jun-12-2025-12-19-40-5784-PM.png "image-Jun-12-2025-12-19-40-5784-PM") ## The Challenge: Outbound Overload and Missed Opportunities For years, Dahlstrom Roll Form relied heavily on traditional outbound sales tactics such as cold-calling and printed flyers. While this approach had worked in the past, it was no longer delivering results in a digitally driven buying environment. The company’s website was outdated, lacked clear conversion paths, and offered little value beyond basic product information. Dahlstrom’s early attempts to modernize included working with a cold-calling-focused marketing agency and redesigning the website without a content strategy. However, these efforts failed to generate meaningful inbound traffic or high-quality leads, leaving the sales team without a scalable, digital-first solution to attract and nurture prospects.   ## The Solution: A Comprehensive Inbound Marketing Strategy   Dahlstrom Roll Form partnered with protocol 80, a full-service inbound marketing agency, to implement a results-driven digital transformation. The goal was to increase qualified traffic, enhance brand visibility, and grow the architectural side of the business through a scalable inbound marketing engine. This holistic approach included: ** ### ![300-SEOIcon](https://www.protocol80.com/hs-fs/hubfs/300-SEOIcon.png?width=80&height=80&name=300-SEOIcon.png) Implementing SEO best practices ** ### ![Pillar-Page-Icon](https://www.protocol80.com/hs-fs/hubfs/Pillar-Page-Icon.png?width=80&height=74&name=Pillar-Page-Icon.png) Developing and executing a content marketing strategy ** ### ![Website Design Icon](https://www.protocol80.com/hs-fs/hubfs/Website%20Design%20Icon.png?width=80&height=81&name=Website%20Design%20Icon.png) Enhancing website design and functionality ** ### ![Trade-Shows-Icon](https://www.protocol80.com/hs-fs/hubfs/Trade-Shows-Icon.png?width=80&height=80&name=Trade-Shows-Icon.png) Creating and managing email marketing campaigns ** ### ![Strategy Icon](https://www.protocol80.com/hs-fs/hubfs/Strategy%20Icon.png?width=80&height=86&name=Strategy%20Icon.png) Launching strategic PPC and account-based marketing initiatives ** ### ![Sales-Consulting-Icon](https://www.protocol80.com/hs-fs/hubfs/Sales-Consulting-Icon.png?width=80&height=80&name=Sales-Consulting-Icon.png) Supporting video production and trade show collateral ## The Results: Increased B2B Leads, Web Traffic, & Keywords **** **** **Page Visits: Increased by 326%** **Monthly Leads: Conversion rate increased by 91%** **Ranking Keywords: Expanded from 125 to 1,825** Within two years of implementing a fully integrated inbound marketing strategy, Dahlstrom Roll Form achieved dramatic gains in web performance and lead generation. Organic search traffic rose by 326%, a reflection of targeted SEO improvements, consistent blog publishing, and keyword-optimized web content. This surge in visibility positioned the company to attract more qualified traffic from its key industries. Even more impressive, Dahlstrom’s visitor-to-lead conversion rate jumped 91%, turning passive visitors into engaged prospects. Their content footprint also grew exponentially, with ranking keywords expanding from 125 to 1,825. These milestones not only helped the company dominate search results in its niche but also laid the groundwork for long-term, scalable growth—especially on the architectural side of the business, which grew 10x during the same period. ## At a Glance Proof that Inbound Marketing Works: Key Performance Indicators (KPIs) ![Buyer Personas Icon](https://www.protocol80.com/hs-fs/hubfs/Buyer%20Personas%20Icon.png?width=285&height=285&name=Buyer%20Personas%20Icon.png) ### Conversion Rate Dahlstrom saw a 91% increase in their visitor-to-lead conversion rate, transforming passive traffic into meaningful B2B opportunities and accelerating their sales pipeline efficiency. ![CRMIcon](https://www.protocol80.com/hubfs/CRMIcon.png) ### Traffic Growth Over a 24-month period, Dahlstrom achieved a 326% growth in traffic from organic search. This demonstrated the lasting impact of high-quality content, on-page SEO, and a strategic publishing cadence. ![Inbound Marketing Icon](https://www.protocol80.com/hs-fs/hubfs/Inbound%20Marketing%20Icon.png?width=275&height=284&name=Inbound%20Marketing%20Icon.png) ### Ranking Keywords The number of search terms for which Dahlstrom ranked grew from 125 to 1,825. This expanded their reach across multiple industries and helped solidify their online authority in architectural and industrial manufacturing. ## Be Our Next Case Study Schedule some time with one of our experts to see how we can use Inbound Marketing to drive revenue growth for your company.