Horizon Technology Case Study | 1,013% Traffic Growth with Inbound Strategy

Case Study: Inbound Marketing for Powder Metal Components

Who: Horizon Technology Inc.

What: Specializes in powder metallurgy components for industries including automotive, electronics, and industrial equipment—offering advanced material solutions and innovation-driven manufacturing capabilities.

Where: St. Marys, Pennsylvania

When: Founded in 2001

Why: To modernize digital marketing efforts, increase online visibility, and grow lead generation through a strategic inbound marketing approach

Challenge: Outdated website with minimal content, no SEO or email strategy, and heavy reliance on traditional sales tactics like trade shows and cold calling

The Challenge: Outdated Digital Presence and Limited Visibility

Horizon Technology Inc. was relying on outdated digital marketing tactics that failed to keep pace with a modern, search-driven buying process. Their website lacked clarity, SEO optimization, and compelling content—making it difficult for potential customers to find or understand their capabilities. With no clear conversion paths or engaging media, even interested visitors left without taking action.

Early attempts to improve their presence through outsourced cold-calling services and basic redesigns did little to generate measurable results. Horizon needed more than a new website—they needed a strategic, inbound-first approach to attract, educate, and convert qualified leads at scale.

The Results: Increased B2B Leads, Web Traffic, & Authority

Page Visits: Increased by 1,013%
Monthly Leads: Grew by 12,700%
Ranking Keywords: Expanded from virtually none to over 1,800

Within two years of adopting a full-scale inbound marketing strategy, Horizon Technology saw explosive growth in web performance and lead generation. Organic traffic rose by over 1,000% as SEO improvements and targeted blog content brought in highly relevant visitors across key industry topics.

The impact went far beyond traffic. Horizon’s monthly lead volume surged from near-zero to a consistent stream of qualified opportunities, including leads from engineers, researchers, and B2B buyers. Their keyword rankings multiplied rapidly, establishing Horizon as a recognized resource for powder metallurgy insights. These results have positioned the company for long-term, compounding success in a competitive manufacturing space.