p80 Project Spotlights

Project Pem-Air: Streamlining Two Sites Into One Powerful Platform

Service: Website Project

Company Name: Pem-Air

Industry: Aerospace and Aviation

Challenge: Pem-Air needed to seamlessly merge two distinct websites into a single, cohesive platform while elevating the user experience and optimizing SEO to gain a competitive edge in a highly demanding industry.

Outcome: We successfully created and launched a unified website that not only streamlined Pem-Air’s online presence but also delivered an immediate competitive edge. The new site quickly gained traction, standing strong alongside larger industry players by offering an improved user experience and enhanced SEO performance.

Project Watco Tanks: Building a Bold New Look for an Industrial Brand

Service: Website Project

Company Name: Watco Tanks Inc.

Industry: Steel Tank Manufacturing

Challenge: Watco needed a bold, modern website that would break away from traditional industry designs, featuring high-impact visuals, strong branding, and an engaging user experience to truly set them apart.

Outcome: We delivered a revitalized website that’s easy for Watco’s team to update and is designed to engage their target audience. The site enhances the user experience, supports sales and marketing efforts, and continues to grow as a valuable tool for their team and their customers.

Project C.A. Short: Making HR Feel Human Online

Service: Website Project
Company Name: C.A. Short

Industry: Human Resources Consulting 

Challenge: C.A. Short needed a clean, user-friendly website with engaging visuals and graphics that would resonate with their audience and improve site flow.

Outcome: We successfully delivered a streamlined, visually appealing website that seamlessly incorporated C.A. Short’s branding and graphics. By working closely with their team, we introduced unique design elements that elevate user engagement and bring their vision to life.

Project LightPath: Creating a Modern Feel in a Competitive Market

Service: Website Project
Company Name: LightPath Technologies

Industry: Optical and Infrared Component Manufacturing

Challenge: LightPath Technologies needed a modernized website that not only reflected their brand in a highly competitive market but also supported their sales process and accommodated legally required content. A major obstacle was that a third-party site hosting their press releases consistently outranked them in search results for their own brand name.

Outcome: We successfully launched a refreshed website that now outranks the third-party press release site, reclaiming LightPath’s brand visibility. The new platform strengthens their market position and is also built to evolve alongside the company’s growth and marketing strategy.

Project Retool WNY: Amplifying Climate & Clean Tech Growth

Service: Marketing & Event Support
Company Name: Retool WNY

Industry: Climate and Clean Tech / Manufacturing 

Challenge: Retool WNY needed to position itself as a hub for clean tech manufacturing growth in the Greater WNY region while promoting its annual conference, which brings together industry leaders, manufacturers, and innovators. The challenge was to both highlight their year-round mission and generate strong engagement for events like their “Energy Innovation for Manufacturers & Commercial Businesses” conference featuring nationally recognized speakers.

Outcome: Over several years, we have supported Retool WNY with a comprehensive marketing approach including social media strategy and management, paid ad campaigns, blog writing, website management, and live event coverage. By staying agile and adapting efforts to evolving opportunities, we helped expand their visibility, attract engaged audiences, and reinforce their role as a leading voice for clean tech innovation in the region.