Inbound Marketing for Manufacturers Blog

    5 Systematic Steps to Increase Your Website Traffic

    Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal or provide equal results. Having a system to constantly improve and increase website traffic is the best approach to drive new customers.

    Topics: Usability SEO Social Media Strategy CTA Mobile B2B increasing website traffic Inbound Marketing Services Inbound Sales Inbound Linking Search Engines B2C Keyword Research A/B Testing

    How to Handle Healthcare Technology Trade Show Marketing in 2021

    It’s no secret that B2B trade shows are going to look much different in 2021. Is your business ready to make the necessary changes to the way you market at trade shows -- even if you’re not really there?

    Topics: Strategy CTA B2B Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Advertising trade show strategy Healthcare Technology Marketing B2C Keyword Research Manufacturing Marketing World

    Why Mobile Marketing Matters for Email Marketing Campaigns


    Why does mobile matter for your email marketing efforts?

    According to OptInMonster, 78% of smartphone users check email on their phones

    However, only 12% of email campaigns use responsive design. Not using responsive designs for email campaigns is doing yourself and your business a disservice. Responsive design mobile marketing emails generate 24% more clicks.

    What does it mean when nobody is optimizing their online efforts? It means there's an opportunity for you to outshine your competitors. You could follow the crowd and lag behind technology... or, you could blaze ahead and set the bar for your competitors and customers.

    44.87% of the world's population owns a smartphone. Make your email campaigns responsive now to stay in front of tomorrow's prospects. 

    Topics: Usability Social Media Strategy Lead Nurturing Design CTA Email Marketing Mobile B2B Inbound Marketing Services Brand Awareness Statistics Search Engines pillar pages B2C Keyword Research

    2021 Inbound Marketing Stats on the Power of Call-to-Action Buttons

    Inbound marketers are the first to tell you that CTAs are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales - CTAs are the gateways to visitor action on your website. 

    It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of inbound marketing statistics that will help you convince others of the power of CTAs.

    New Call-to-action

    Topics: Usability Social Media CTA B2B Inbound Marketing Brand Awareness Inbound Sales Inbound Linking B2C Keyword Research

    5 Reasons You Don't Use the Inbound Marketing Process at Your Business

    One of the biggest challenges of starting something new in your business is the learning curve that comes with it. We're all so busy doing the many daily activities that we already do, that it's easy to put off starting a new initiative like marketing.

    Topics: Strategy Lead Nurturing Attract B2B Inbound Marketing Inbound Marketing Services B2C

    B2B vs. B2C Healthcare Marketing

    Healthcare marketing is a diverse and complicated process. And the way in which we market in the healthcare industry is always changing. This is true whether you work for the healthcare facility itself or you’re selling services and software to that facility. 

    Topics: Strategy B2B Inbound Marketing Services Healthcare Technology Marketing SaaS business B2C

    SaaS Marketing: How It’s a World Away From Traditional Marketing

    SaaS marketing can be challenging because what you are selling is intangible. It can be harder to convince customers to purchase your product when they cannot physically see the item -- at least not until they test it out first. 

    Topics: B2B Buyer's Journey Healthcare Technology Marketing SaaS business B2C