INBOUND MARKETING BLOG

5 Pillar Page Examples to Spark Creativity & Drive Web Traffic

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5 SaaS Demo Best Practices to Win in a Flooded Market

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I don’t know about you, but I probably see at least 4-5 ads a day that scream “FREE TRIAL!” or “7-DAY FREE DEMO,” whether it’s for Disney+ or a contact management software. Seeing so many demos out there on the market got me thinking about how successful these companies actually are.

How a B2B Content Marketing Strategy Uses Storytelling to Drive Leads

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Quality -- and not just quantity -- is an essential part of a B2B content marketing strategy. Without quality content, you’ll have no valuable information to provide your prospects, and they’ll find it elsewhere on the internet instead.

10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]

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Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing).

(WEBINAR) Video Content Marketing: Producing for the Buyer’s Journey

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The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.

5 Buyer Persona Tips to Improve Audience Targeting

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In our last article on buyer personas, we talked about some of the things you can do to ruin your personas. Here are the things you can do to make sure they’re awesome.

Virtual Trade Show Marketing Ideas

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As we welcome a new year into our home while an old one sneaks out the back door, we can’t help but notice the mess the previous year left behind with it. Of course, by “mess” we mean the “temporary” changes that are slowly turning into a new permanent way of being.

Inbound vs Outbound Traditional Marketing: Value Comparison

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Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself.

The B2B SaaS Customer Journey, Demystified at Last

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Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.

Whale Watching Ep. 1 -- Inbound Marketing Goal Setting

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As we finally have the opportunity to throw our 2020 calendars directly into the trash, it’s time to begin putting a focus on what’s next. And if you’re a B2B company preparing for another year of unpredictability, it’s important to put an emphasis on marketing.