INBOUND MARKETING BLOG

What Is a SaaS Buyer Persona?

• By protocol 80

If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?” A better question (or two): “What is a buyer persona, and how will it help me reach those people?” A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: Demographics Consumer behaviors Consumer goals/objectives Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies. Here’s what you need to ...

Biggest SEO Mistakes and How to Avoid Them

• By protocol 80

If you work in marketing, you understand the challenge of keeping up with keyword and Google algorithm updates that exist in the ever-changing world of search engine optimization (SEO). As a result, it’s important to keep track of all things SEO, including your meta descriptions, keywords, page performances, and so on.

Achieve B2B Sales Goals With Content Marketing

• By protocol 80

Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings. How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals.

The 10 Step Guide to Increasing Brand Awareness with Social Media

• By protocol 80

We love social media here. It’s so … so … multifaceted. Where else can you see industry trends, baby pictures, live news, “fake” news, and relationship drama all in one place?

A/B Testing for Inbound Marketing Basics and Strategies

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In simple terms, an A/B test compares two versions of a web page to see which one performs better. (Let’s call them version A and version B.) The tester shows the experiment to users at random. The tester then uses statistical analysis to determine which version performed better. A/B testing can be incredibly helpful when improving your inbound marketing strategy.

What to Include in a Healthcare Technology Buyer Persona

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5 Rules All Great Blog Post Titles Follow

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Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked. We’re talking about blog post titles.

5 Reasons You Don't Use the Inbound Marketing Process at Your Business

• By protocol 80

One of the biggest challenges of starting something new in your business is the learning curve that comes with it. We're all so busy doing the many daily activities that we already do, that it's easy to put off starting a new initiative like marketing.

Why Blogging Matters to B2B Marketing in the Healthcare Industry

• By protocol 80

Marketing in the healthcare industry can be a slippery slope. For B2B health care? Even more so. For readers to trust you, you’ve got to provide accurate, up-to-date information. Then there’s the matter of keeping a customer happy with demos, trials, updates, and ongoing tech support.

Understanding The Inbound Marketing Process

• By protocol 80