INBOUND MARKETING BLOG

Healthcare Writing Tips for your Company Blog

• By protocol 80

Writing a blog post for the healthcare industry can seem daunting -- especially if you’re in B2B healthcare marketing -- but it’s fundamental to success in modern lead generation.

Content Marketing Writing Tips: How to Be Clear, Concise, & Strong

• By protocol 80

Knowing how to create content is one thing. It’s another thing to know how to write clearly, concisely, and with strength in every article you create. And when it comes to writing for marketing, you want to provide your audience with the best user experience possible. But how do you achieve this?

Social Media Content Creation: Why Bother?

• By protocol 80

Thirty years ago, the phrase “social media content creation” didn’t exist. OK, the words may have existed, but if you were to use them all together like that, it would leave a puzzled look on the faces of everyone around you. Flash forward to present day, and the majority of businesses across the globe incorporate social media platforms into their marketing strategy -- even “boring” industries like B2Bs and manufacturers But what exactly is social media content creation, and what benefits does it provide for a business?

What’s the Difference Between B2B and B2C Marketing?

• By protocol 80

Business-to-business (B2B) and business-to-consumer (B2C) companies both share the same goal of generating revenue. However, the way in which they market is drastically different.

Website Vs. Blog for Business Marketing: Which Do You Need?

• By protocol 80

In today’s competitive world of e-commerce, it’s vital that you understand what tools to use that best suit your business. And if you’re just starting to construct your digital marketing “house,” you may ask yourself, “Do I need a blog or website for my business?”

How to Write a Business Blog Article Vs. Standard Website Copywriting

• By protocol 80

If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.

Why Medical Technology Marketing Agencies Fail at Lead Generation

• By protocol 80

Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed.

5 Quick-Win B2B Medical Marketing Lead Generation Tactics

• By protocol 80

3 Healthcare SaaS Marketing Challenges for 2021

• By protocol 80

Social Media for Medical Device Companies: Where to Plant Your Flag

• By protocol 80

Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry?