How many times have you heard a small business owner say they are avoiding Facebook? Or maybe you've heard, we haven't started using facebook for business yet because we don't think it fits with our target audience. I won't lie, that might be true. I would be willing to bet though, that in most cases, it'n not really.
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Enter Dead Horse... Yes, yet another post about why you need to be blogging. If the charts I shared earlier weren't motivation enough, what about the impact of blogging on small business search engine optimization? Most of our small business prospects and clients are familiar with SEO and want help with their site's ranking in the engines.
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This past weekend one of my favorite websites for keeping up with tech and social news, Mashable, posted an interesting article about the 23 free web-based tools that small to medium-sized businesses are asking for now. The idea was to illicit a response on Twitter from folks working for or running an SMB regarding which online tools were most-vital to their daily operations and, in some cases, the best areas for improvement or new opportunities for tools to be created where a given need exists.
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As a follow up to my post last week on staying regular with blogging :), I wanted to touch on some actual data for added motivation to start or keep blogging. I came across several great charts that touch on the power of blog content and the benefit to businesses so I wanted to share some of my favorites:
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I have never said that I loved Bing or any Microsoft search engine prior. I won't try to hide that I am addicted to just about nearly everything Google from Android to Analytics, so this may be a little bias, but I still think relevant.
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In the past, using custom fonts on a website was typically frowned upon. It's important for a website to display consistently to as many users with as many types of web browsers and operating systems as possible, and since web fonts rely on the fonts that are installed on the visitor's computer it was important to use a fairly standard one like Arial, or Verdana.
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Adobe's Flash technology is pretty incredible. With it a developer can create beautiful websites and applications that include complex animations and robust user experiences. However there has always been a concern from a search engine optimization perspective, after all search engines like Google crawl text and links in order to rank sites, and it's much easier to analyze a well-structured HTML file than it is to analyze a complex flash object. So then, is Flash still a relevant technology for your small business website?
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Tomorrow marks the end of voting for the 4th Annual Mashable Awards. If you haven't already voted, check out the nominees and get voting! My favorite category this year is the Most Creative Social Media campaign. All of the finalists in this category show that creativity is more important than budget. Yes, some of them are able to hire a room full of creative people to come up with the ideas and implement...but in the end it is the 1 initial idea that sets them apart from the rest. Let's take a look at the finalists for 2010.
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This may come as no surprise to some of you, but Forrester Research just released some survey results that show that the average American now spends as much time online as they do in front of their TV! The survey, which had over 30,000 responses, also revealed that Younger Baby Boomers (between 45 and 54) are included in this group.
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We have spent a lot of time this year discussing mobile marketing options with clients and prospects. Most are very interested in 2D Barcodes, location-based social media, and even text messaging campaigns. We often have to bring people back to their own site and what experience a mobile user will have with it. It's usually not very pretty!
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
