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January 17

Using Facebook For Your Small Business – Part 5

Let's pick up where we left off on my last post and talk a bit more about Facebook for your small business. As promised, I want to take a look at a case study in this post. With all of the posts (listed below) that I've done on Facebook, I realize that sometimes you need to see some real examples of how Facebook is being used to impact business. As a re-cap, here's a list of the posts I've written in this series. If you haven't already, I would recommend reading these as well:

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Weekly Round-Up (1/10/2011 – 1/14/2011)

Get caught up on our blog posts from the week below to make sure you didn't miss anything! Remember to like us on Facebook to find out about our Business After Hours event at Tortugas in Bradford this coming week. We're giving away 2 free Amazon Kindles!

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January 13

5 Reasons I Would Not Buy MySpace

Aside from the fact that I don't have ~$500 million, there are 5 main reasons I would not buy MySpace.

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January 13

Twitter for the Absolute Beginner - Part 3

Welcome to the 3rd and final part of my Twitter guide for the absolute beginner. In part 1 of the series I wrote about the fundamentals of Twitter and in part 2 I covered some more advanced topics like the importance of following, ideas for what to tweet and how to setup twitter searches so you can monitor your brand. In this section I'll explain how to tailor the look of your business's Twitter profile to match your company's brand and share some fun tools that'll make managing your Twitter presence a breeze. Let's get started!

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January 13

URL Rewriting for SEO

Confused already? I will do my best to make this post understandable my the least technologically advanced person at your business. Let's start with the absolute basics.

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January 10

Twitter for the Absolute Beginner - Part 2

This is part 2 of my beginner's guide to Twitter for small business owners and employees. If you missed part 1 be sure to get caught up here. Part 1 was more focused on the fundamentals of using Twitter, and in this post I'll give some guidelines for growing your follower count and monitoring your brand so that you can interact with current and prospect customers. All set? Here we go!

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Weekly Round-Up (1/2/2011 - 1/7/2011)

Here's our posts from the week in case you missed any!

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Social Media and the World

Today's post doesn't involve social media tips or blogging tips for your small business. Today I want to reflect on how social media impacts our world using one story, "The Man With The Golden Voice" as the main reference point. I know...I am late to the game. After all it has been 3 days. Before I make my point, you should probably understand the story. You have likely picked up bits and pieces of the Ted Williams story in water cooler discussion and maybe already have seen the videos. If not take a second to watch...go ahead, I'll wait.

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January 06

Using Facebook For Your Small Business – Part 4

UPDATE: Facebook has announced the it's phasing out FBML for Custom Tabs in Favor of iFrames

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Twitter for the Absolute Beginner - Part 1

I get it, this whole social networking thing is still pretty new and can certainly be confusing and intimidating for newcomers. You may have heard about Twitter, maybe on TV during a news segment, or perhaps you've attended a seminar hosted by your favorite small business marketing company at which you heard how valuable maintaining a Twitter account can be for online brand marketing. You've decided to take the plunge and send out your first tweet, but where to start?

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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