B2B Paid Social Media Advertising: Which Platforms Should You Target?
In case you’ve been zoning out for the past couple of decades, let’s catch you up on social media use across the world.
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August 23
August 12
The Key to Getting B2B Backlinks (& Why They Matter to SEO)
When it comes to search engine optimization (SEO), the name of the game is to rank as high as possible on popular search engines such as Google and Bing. And in today’s world of digital-first marketing, there are several ways you can approach this task.
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August 03
B2B Social Media Advertising Tips for Beginners
For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people. Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed.
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July 21
How to Sell Inbound Marketing to Your CEO
This is a 300-level blog post. If you need a rundown of Inbound Marketing 101, click here for a quick overview. "Digital marketing ... is it worth it?" CEOs can be like old grizzly bears fresh out of hibernation: big, scary, out of touch, and difficult to convince not to eat you. But now you’re convincing them of something new and exciting. You want them to adopt inbound marketing as the company’s primary B2B marketing strategy.
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June 14
May 24
The Risks of Ignoring On-Page and Technical SEO
In today’s digital-first world, your website is more than just a business card – it’s your most powerful tool for attracting and engaging potential customers. For B2B manufacturers, this is especially true. As buyers continue to rely on online searches to inform their purchasing decisions, having a strong online presence is no longer optional; it’s essential.
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May 12
3 Video Marketing Healthcare Strategies for 2021
Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-19 pandemic added fuel to this trend’s fire, and made it a great way to personalize your marketing efforts from afar.
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April 30
Free SEO Tips for Beginners: Understanding SEO Vocabulary
If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving more sales. An SEO crash course is a great way to get started, but it’ll be difficult to learn if you don’t understand the jargon to begin with.
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April 20
Holly McCully Featured on Marketing Mondays Podcast with Ira Bowman
At protocol 80, collaborating with other digital marketing creators and chatting about topics relevant to the digital marketing space is one of the things we love to do.
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April 05
Checklist for Hosting a Webinar in B2B or Manufacturing
In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
