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April 30

Free SEO Tips for Beginners: Understanding SEO Vocabulary

If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving more sales. An SEO crash course is a great way to get started, but it’ll be difficult to learn if you don’t understand the jargon to begin with.

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April 20

Holly McCully Featured on Marketing Mondays Podcast with Ira Bowman

At protocol 80, collaborating with other digital marketing creators and chatting about topics relevant to the digital marketing space is one of the things we love to do.

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April 20

5 B2B Marketing Trends to Follow (or Avoid) in 2021 & 2022

With the number of people using the internet to find their desired products and services at an all-time high, it’s important to be cognizant of your digital marketing tactics.

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April 05

Checklist for Hosting a Webinar in B2B or Manufacturing

In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.

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March 29

How to Do Content Marketing on a Budget Even Your Boss Will Like

Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential to become expensive. In fact, it’s reported that a full site audit can cost anywhere between $5,000 and $25,000.

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March 15

Using Video in Sales Emails for a Little B2B Personalization

Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.

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March 12

High-Quality Web Traffic vs. 'Meh' Traffic: Using Inbound Marketing

You plop down at your computer on a Monday morning for a quick look at your website’s traffic. Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM!

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March 05

Applying Your B2B Buyer Persona to Healthcare Technology Marketing

A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.

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March 03

3 Ways Small Business SEO Services Help You Compete with Giants

You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves.

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March 03

The Rise of Account-Based Marketing & Extreme Personalization

There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques. It's been around for years but has only recently taken off (as many things are wont to do).

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