What Makes a Well Designed Industrial Website? [B2B Examples]
You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
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May 31
May 09
5 Steps to Outsource B2B Digital Marketing
With people constantly glued to the internet, digital marketing has become one of the most effective ways to reach buyers – even in B2B and niche industries. Users are not only accessing email on the go, but also relying on search engines and AI-powered assistants to help them find how-tos, products, and services.
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May 08
HubSpot CMS vs. WordPress: Best Content Management System 2024
If your content is the foundation of your business website, the CMS is its backbone.
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March 13
What’s Ahead: Josh Curcio to speak at Future of AI Conference 2024
Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.
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September 15
p80 Stands Out at FABTECH 2023 with Three Key Presenters
CHICAGO, Il. – Fall brings more than just picturesque foliage and cozy evenings – for protocol 80 (p80), a leading inbound marketing agency based in Bradford, Pa., fall also marks the time for the annual FABTECH conference. This year was especially exciting for p80, as three members of their team presented to the assembly of manufacturers in Chicago on Tuesday and Wednesday.
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September 11
protocol 80 Earns Coveted CRM Onboarding Accreditation
p80 is now one of a handful of inbound marketing agencies holding more than one HubSpot Partner accreditation BRADFORD, Pa. – protocol 80, Inc., (p80) a leading inbound marketing agency based in Bradford, Pa., has achieved a third accreditation from HubSpot, a top-ranking customer relationship management (CRM) platform company.
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January 26
B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats
When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach.
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January 25
12 Buyer Persona Statistics That Prove Their ROI
Buyer personas are an essential component of any inbound marketing campaign. Without them, all of your efforts could fall on deaf ears. Businesses that have adopted persona strategies are seeing significant boosts in ROI, and developing a better understanding of their customers. Personas represent “semi-fictional” profiles of your ideal customers. This means something different to everyone, based on their business goals:
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January 18
B2B Healthcare Email Marketing: 6 Lead-Nurturing Templates
A B2B medical lead’s email address is a precious commodity. Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more worthwhile -- something valuable, educational, and relevant to their pain points?
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November 22
Efficiency through CRM | Managing HubSpot for Multiple Companies
Juggling data for multiple brands can be a challenge. Finding the right combination of segmentation and availability will enhance your productivity and cut down on unnecessary steps in the reporting process. 3 Setup Options for HubSpot When Managing Multiple Accounts From data management to brand identity, there are a lot of balls to juggle when managing multiple brands under one parent organization. HubSpot provides different solutions for this, tailored to your company’s needs. Various approaches can be configured to maximize their ease of use and accessibility while also limiting access based on team needs.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
