Inbound Marketing for Manufacturers Blog

    What Is a SaaS Buyer Persona?

    If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?”

    A better question (or two): “What is a buyer persona, and how will it help me reach those people?”

    A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: 

    • Demographics
    • Consumer behaviors
    • Consumer goals/objectives

    Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies.

    Here’s what you need to know about selling software as a service in the modern age.

    Topics: Buyer Persona CTA B2B Content Marketing Blogging Inbound Marketing Inbound Marketing Services Lead Scoring Statistics HubSpot Advertising online marketing plan

    How to Solve Your B2B Brand Awareness Problem

    In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales.

    Is your B2B company the best-kept secret in the country? If so, I bet you would like to change that. Here's how.

    Topics: Attract B2B Blogging Analytics Delight Inbound Marketing Services Brand Awareness Lead Scoring Statistics Inbound Sales Advertising Search Engines digital marketing

    Achieve B2B Sales Goals With Content Marketing


    Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings.

    How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals.

    Don’t create content for the sake of creating content -- that’s a waste of your time and resources. Content marketing must have clearly outlined and measurable goals in order to produce ROI.

    Download Your FREE Lead Generation Checklist!

    Topics: SEO Social Media B2B Content Marketing Blogging Lead Generation Inbound Marketing Services Inbound Sales Advertising online marketing plan B2B Marketing digital marketing A/B Testing

    3 Easy Tricks for SEO-Friendly Content Production

    It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting.

    And it’s yet another thing to produce content that Google finds “interesting.”

    Topics: SEO Content Marketing Blogging Tips

    5 Rules All Great Blog Post Titles Follow

    Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked.

    We’re talking about blog post titles.

    Topics: Strategy Blogging Brand Awareness Tips

    B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

    Did you attend Manufacturing Marketing World 2020

    The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

    We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

    Topics: SEO Social Media CTA Email Marketing B2B Blogging Marketing Automation Buyer's Journey Landing Pages Ecommerce Brand Awareness Smarketing Inbound Sales HubSpot Google Ads Search Engines Reporting LinkedIn Keyword Research Manufacturing Marketing World

    Reoptimizing Old Blog Posts: Knowing What, How, and When to Reoptimize

    One of the best ways to increase your company’s website traffic is to keep an updated and relevant blog. Your blog posts are an important part of educating your current and potential customers, and position your brand as a leading authority in your industry.

    Topics: SEO Buyer Persona Content Marketing Blogging Inbound Marketing Keyword Research

    Why Your Content Marketing Strategy Needs ‘How-To’ Videos & Blogging

    By now, it’s well-known that high-quality, educational content can attract your target audience. Hopefully you’re also aware that your content marketing strategy should include every stage of the buyer’s journey and address their pain points at each stop.

    Topics: Strategy Content Marketing Blogging video

    Niche Content: 4 Strategies for 'Boring' B2Bs

    Creating content can be challenging, especially for niche industries that many consider to be “boring.” And although an industry may seem too dry to write about, it’s hard to ignore how effective content marketing can be when done correctly.

    Topics: Content Marketing Blogging Inbound Marketing Tips

    Healthcare Writing Tips for your Company Blog

    Writing a blog post for the healthcare industry can seem daunting -- especially if you’re in B2B healthcare marketing -- but it’s fundamental to success in modern lead generation.

    Topics: Strategy B2B Blogging Healthcare Technology Marketing