Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings.

How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals.

Content marketing must have clearly outlined and measurable goals in order to produce ROI. ROI is your business's return on investment. Don’t create content for the sake of creating content - that’s a waste of your time and resources.

It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting.

And it’s yet another thing to produce content that Google finds “interesting.”

Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked.

We’re talking about blog post titles.

Did you attend Manufacturing Marketing World 2020? 

The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

One of the best ways to increase your company’s website traffic is to keep an updated and relevant blog. Your blog posts are an important part of educating your current and potential customers, and position your brand as a leading authority in your industry.

By now, it’s well-known that high-quality, educational content can attract your target audience. Hopefully you’re also aware that your content marketing strategy should include every stage of the buyer’s journey and address their pain points at each stop.

Creating content can be challenging, especially for niche industries that many consider to be “boring.” And although an industry may seem too dry to write about, it’s hard to ignore how effective content marketing can be when done correctly.

Writing a blog post for the healthcare industry can seem daunting -- especially if you’re in B2B healthcare marketing -- but it’s fundamental to success in modern lead generation.

Knowing how to create content is one thing. It’s another thing to know how to write clearly, concisely, and with strength in every article you create.

And when it comes to writing for marketing, you want to provide your audience with the best user experience possible. But how do you achieve this?

Understanding how to create a content strategy can prove tricky at times, especially if you’re making it for a B2B company. However, by using certain tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.