In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales. Is your B2B company the best-kept secret in the country? If so, I bet you would like to change that.
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Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings. How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals.
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Blog posts add immeasurable (OK, actually very measurable) value to your company’s website. And although the content you choose to write about is crucial, there is another element that sometimes gets overlooked. We’re talking about blog post titles.
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Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.) We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:
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One of the best ways to increase your company’s website traffic is to keep an updated and relevant blog. Your blog posts are an important part of educating your current and potential customers, and position your brand as a leading authority in your industry.
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By now, it’s well-known that high-quality, educational content can attract your target audience. Hopefully you’re also aware that your content marketing strategy should include every stage of the buyer’s journey and address their pain points at each stop.
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Creating content can be challenging, especially for niche industries that many consider to be “boring.” And although an industry may seem too dry to write about, it’s hard to ignore how effective content marketing can be when done correctly.
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Writing a blog post for the healthcare industry can seem daunting -- especially if you’re in B2B healthcare marketing -- but it’s fundamental to success in modern lead generation.
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Knowing how to create content is one thing. It’s another thing to know how to write clearly, concisely, and with strength in every article you create. And when it comes to writing for marketing, you want to provide your audience with the best user experience possible. But how do you achieve this?
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In today’s competitive world of e-commerce, it’s vital that you understand what tools to use that best suit your business. And if you’re just starting to construct your digital marketing “house,” you may ask yourself, “Do I need a blog or website for my business?”
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
