Do you have a list of ideal prospects you'd like to turn into customers? Do you have a special program in place to directly target that small list of perfect prospects? If not, Account based marketing is what you're missing.
While inbound marketing will attract your ideal buyer over time, account based marketing is used to proactively target ideal-fit prospects that you want to turn into customers.
Through on-site and off-site targeting, you can deliver a highly personalized, inboundy experience for this list of best-fit prospects.
We can help you get them! Account based marketing is not the traditional approach of casting a wide net to see what you can catch. Rather, it's seeking out and hand netting only the best fish.