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Inbound leads and sales only happen with a great plan. That plan must account for your goals, current benchmarks, buyer personas, and budget to be effective. 

The p80 Strategic Foundation package sets your marketing efforts up for success by working with your team to accomplish the research and planning necessary to deploy productive marketing efforts.

At the end of the process, you'll walk away with a detailed strategy and roadmap to follow and confidently achieve your goals.


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Strategic Foundation Timeline

Success Comes From a Solid Strategic Foundation

Turning your website into your most effective lead generator doesn't happen by chance. It takes truly understanding who you're targeting, how they go through their buying process, and what will speak to them when they are researching your solutions. In short, it takes talking to and researching your buyers to understand their motivations so your content is landing in front of the prospects you know you can help.

You also need to know what your competitors are up to and how you can outrank them. Understand where your strengths and weaknesses are in the competitive search landscape to efficiently leverage SEO efforts.

Speaking of SEO, it's important to understand all facets of your current website health and ranking to set realistic goals and timelines. From there, the content plan and KPIs can be determined as you chart success month after month.

Stop wasting money and resources just trying to start. See why leveraging the tools and processes honed during 21+ years of inbound marketing experience helps your team achieve strategic alignment and develop a strong plan for sustainable marketing and sales success.

Ready to Start Your Strategy?

If you've been operating tactically with your digital marketing, now's the time to make the switch to executing strategically! 

Talk with an Expert About Your Strategy



Do you currently have an in-house marketing team?

How often are you currently producing evergreen article-based content?

Are you promoting any content on social media?

Do you send regular (at least monthly) education-based newsletters to your email database?

Is your website updated to the latest SEO best practices?

Are you doing any paid advertising on google or on social media?

Which best describes your marketing goals?

Do you currently have a Marketing Agency?


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Let's talk about your goals! Use the scheduler to the right to grab some time on one of our experts' calendars.