Need some motivation to pump out that weekly blog post? You're not alone. We all struggle with motivation and inspiration in our marketing careers, whether we're professionals or amateurs. Inbound marketing takes a lot more creative brainpower week-to-week than traditional marketing ever did.
Never fear! Inspiration comes in many forms, and today, it comes in the form of quotes from very successful people. Get those creative juices flowing with these powerful words from inbound marketers and non-marketers alike.
"Today, anyone with a story to tell can command an audience - and customers - on the web. Your potential customers are looking for products and services like yours right now, today, this minute.
We're liberated from the tyranny of always relying on mainstream media to get our information into the marketplace.
Now we can tell our story directly. And the best part is that when you tell the story well, you'll get found by people who are eager to do business with you." - David Meerman Scott
"Things don't have to change the world to be important." - Steve Jobs
"Perceptive listening: when you hear and interpret the words as they're said, but also consider what the person isn't saying, what she might really be thinking, and how she is acting as she speaks.
Perceptive listening reveals things that a distracted or even mostly active conversation can't reveal.
Perceptive listening will tell you that when a prospect says he's not ready to buy, what he is really saying is that he doesn't understand the benefits of what you're offering.
Perceptive listening is how you draw out what prospects or customers are truly passionate about." - John Jantsch
"Nothing worth having comes easy. Relationships (of all kinds) take work. Customers take work. Building a team takes work. If it's easy, it's often not worth having and almost never a competitive advantage." - Rand Fishkin
"Make it simple, but significant." - Don Draper
"Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.
So when I went fishing, I didn't think about what I wanted. I thought about what they wanted.
I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or a grasshopper in front of the fish and said, 'Wouldn't you like to have that?'
Why not use the same common sense when fishing for people?" - Dale Carnegie
"I define enchantment as the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial." - Guy Kawasaki
"When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight." - Guy Kawasaki
"We were so enchanted by our own product that we could not understand why everyone else did not feel the same way... one must understand what people are thinking, feeling, and believing in order to enchant them." - Guy Kawasaki
"Twenty years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain." - Brian Halligan & Dharmesh Shah