Inbound Marketing for Manufacturers Blog

    20 Resources in Our 2020 Sales Toolkit



    6 minute read

     Sales Toolkit

    Now that we’re settled into 2019, we’ve found ourselves going back to some sales resources and tools more than others.

    We’ve compiled this list of digital resources, training opportunities, best practices, and other must-haves that our team has been loving so far this year.

    8 Digital Sales Tools

    If you thought 2019 was an awesome year for digital sales resources, 2020 will not disappoint. Some of our trusty favorites from last year have stood the test of time, in addition to some new resources we’ve discovered.

    Some of our favorites include:

    1. HubSpot Sales Pro

    The HubSpot Sales Professional tool is one of the most powerful assets that a sales team can have in the modern era. If you've been on the fence with considering Sales Pro for a while, check out the HubSpotSalesHugEliminatesFrictionnewest features announced at INBOUND 2019:

    • Organizing and segmenting teams
    • Multiple deal pipelines
    • Sales automation
    • Predictive lead scoring
    • Required fields
    • Products library
    • Smart send times
    • + More

    2020 is the perfect time to invest in your sales team.

    2. Vidyard and/or Soapbox

    SoapBoxVideoFilming 1:1 sales videos is one of the crucial ways to cutting through the noise that your buyers are hearing from salespeople constantly.

    Using tools like VidYard or Soapbox makes it easy. You don't have to be  video guru to make meaningful sales videos with stories that resonate with your audience.

    3. Crystal

    Crystal
    Crystal offers you a peek into the personality of your prospects based on their online profiles. This tool helps you seamlessly communicate better with strangers, and cuts down on the time spent guessing how the lead will receive your message.

    4. LinkedIn Video

    LinkedIn reports that videos earn an average of three times the engagement that text posts do.  Sharing helpful information on the video tool is an easy way to get your message across, while introducing yourself to your audience on a more personal level.

    Additionally, LinkedIn's video tools allow you to edit the video and overlay text, making it easier than ever to outline next steps for your viewers.

    5. LinkedIn Sales Navigator

    LinkedInSalesSolutionsThis tool allows you to target, reach, and engage with prospects deliberately and efficiently, all while tracking data and changes that make it necessary for you to sell effectively. You can also integrate the tool with your CRM software.

    Best of all, you can request a free demo, and trial the product for free to see if it's a good fit for your team.

    6. Zoom

    If your sales team shines with face-to-face contact, but is finding it more difficult than ever to book sit down meetings with prospects and customers, Zoom is the perfect solution. Video chat conferences foster relationship building, without ever having to worry about travel and other cumbersome aspects of sit-down meetings.

    Additionally, Zoom meetings can be recorded -- making it a perfect tool for training. 

    7. HubSpot Meetings Link/Calend.ly

    Sick of spending time emailing back in forth to get a quick meeting on the calendar, trying to find a time that's perfect for everyone involved? Leverage tools like HubSpot Meetings or Calend.ly that integrate with your calendar and allow openings in your day to be seen by anyone trying to book with you. 

    Pro Tip: Use this tool ahead of trade shows to book sit down meetings with key prospects, too!

    8. Grammarly

    logo-grammarlyNever worry about poorly written emails or grammar flubs again with this simple chrome extension. This AI-powered writing assistant catches all of your mistakes before you send them to a big prospect.

    5 Can’t-Miss Sales Training Opportunities

    Our team is obsessed with sharpening our sales and marketing skills year after year.

    Here are some of our favorite ways to do just that:

    1.The Inbound Sales Certification

    academy-logoTaking HubSpot’s Inbound Sales Certification Course, and making sure your certification is up-to-date is one of the best ways to make sure your inbound sales skills are sharp.

    Plus, it’s free!

    2. The Sales Enablement Certification

    This online course promises to bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.

    And, again, it’s free -- so there’s no excuse for not taking advantage of this amazing sales learning opportunity.

    3. INBOUND 2020

    The INBOUND conference is the best place to get ahead of the curve for sales (and marketing, of course) in 2020 and beyond.

    If this year's conference was any indication, next year will be a can't-miss opportunity. Watch our takeaways below:


    4. SprocketTalk Podcast

    SprocketTalkLogoDon't have time to sit down for formal training? Sprocket Talk has you covered with podcast episodes that offer helpful marketing and sales takeaways in digestible snippets. Listen on your way to work, during lunch, or whenever works best for you.

    5. HubSpot Partner Specific Bootcamps by Dan Tyre & David Weinhaus

    These helpful bootcamps for HubSpot partners help agencies close bigger retainers, move prospects through the pipeline more quickly, and hone crucial sales skills.

    4 Sales and Selling Best Practices

    Being successful in sales can be as simple as changing some of your habits.
    Swap out some of your old bad habits for some of these great new ones in 2019:


    1. Sending A Great Recap

    This is an area where almost every salesperson can improve.
    Sure, you’re sending recaps after most sales calls, but are you sending great recaps after every call? Probably not.

    Get in good habits now by taking detailed notes on the call, and sending a timely recap every. single. time. Not only does this impress your prospects, but it leaves a paper trail that your teammates can follow.

    2. Conversations with Sales Peers

    Don’t be afraid to seek out advice and feedback from your colleagues often.

    It’s true that two heads are better than one, and you’ll be surprised the gems you might shake loose when talking with your peers.

    3. Don’t Neglect The Classics

    Yes, digital resources are great (we had a whole section on them, after all), but in your tech savvy pursuit of knowledge have you abandoned traditional book reading?

    Bad idea.
    Reading acclaimed sales books when combined with digital methods and traditional trainings is a well-rounded way to make sure sales insights sink in.

    4. Automate When Possible

    Leverage marketing automation to help your sales team out when possible. Write trade show follow up emails in advance, and schedule them to send after the show to take some of the load off of the sales team. Or, nurture MQLs into SQLs using education sequences to help move them through their journey more quickly.

    3 Sales Must-Haves

    Even with all of the above sales toolkit items in place, there are still a few simple things our team can’t live without:

    1. Coffee & Snacks

    Our team is comprised of people that believe a great cup of coffee can change your whole outlook on life. Or, a delicious Fruit Rollup.

    Make sure your sales team is stocked up on all the snacks and caffeine they need.

    2. A Sit / Stand Desk

    Do you ever find yourself pacing when your on the phone?

    For some reason, it seems like sales calls just go better when you’re standing. Equip your sales team with a sit / stand desk for when their making calls.

    3. A High Quality Headset

    Conversations are more natural when you can be hands free taking notes, speaking clearly, and hearing the prospect well.

    Never try to balance your phone and talk at the same time -- just invest in a nice headset.

    Looking for even more resources? 

    We love talking about and sharing tips for all things inbound sales and marketing over on our YouTube channel. 

    Be sure to check it out:

    Subscribe for FREE Online Marketing Tip Videos!

    Topics: Inbound Sales

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