What does it take to make a GREAT content marketing strategy? (Hint: it takes more than content.)
For beginners (and even for seasoned inbound marketing veterans) keeping track of all the necessary content marketing components can be overwhelming. We've come up with a simple anatomy graphic to help you be the best content marketer you can be.
Here's the breakdown:
- Brain - Your content should be thought-provoking, yet easy to read.
- Ears - Before you write anything, you should be listening to your customers and prospects to figure out what is important to them and what information they need from you.
- Mouth - You can write like a pompous college student, but if you're targeting blue collar low-income consumers, chances are they won't relate to that writing style. You should understand your target audience and write the way they like to read.
- Heart - People understand and appreciate passion. Injecting your love for your work into your writing makes you an attractive business partner and a relatable human being.
- Lungs - If you constantly inhale the same air you exhale, you die. Reusing the same old content won't kill you, but your business isn't going to flourish with that tactic. Try to throw out and take in new ideas consistently to keep creativity flowing within your company.
- Stomach - Try to absorb as much as you can about content marketing, your industry, and what your customers want. The more knowledge you have, the easier it is to create content.
- Spine - There are three major pillars of great content: clarity, value, and relevance.
- Arms - Think about what makes your business unique and embrace those qualities. Those are the things that make you stand out from the competition.
- Hands - Grab creativity with both hands. There's nothing more mind-numbing than slogging through uninspired content.
- Legs - Your content should hit the ground running. Each blog post and content offer should have a social media campaign attached to make sure it takes off.
- Feet - Content can't stand alone. It needs to be supported by SEO, CTAs, and other inbound marketing tactics.
If you're ever worried about inspiration or optimization, think about these "body parts." Ears - what appeals to your best buyers? Brain - what information can you provide that no one else has written? Feet - are you utilizing inbound marketing to support each content piece? Try to build a complete human with each piece you create.
This anatomy lesson is only one small content marketing resource. Continue to learn and practice your content marketing - it'll soon be a breeze.