Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors
You’re already behind if you’re not paying attention to your competitors’ marketing.
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July 25
October 13
How to Research a Healthcare Buyer Persona & Journey
Unfocused marketing is like throwing darts while wearing a blindfold. You may hit the dartboard. You may hit the wall. You may even hit the bullseye, although that’s highly unlikely. But you want to hit the bullseye every time. You waste money and time on marketing efforts that don’t connect with potential buyers. Take off the blindfold so you can see your target. Inbound marketing for healthcare involves knowing who you’re marketing to so that you can confidently hit the mark.
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September 29
When Is a Paid Search Agency Worth Your Marketing Spend?
Marketing isn’t easy. Running a marketing campaign without understanding the time, effort, and audience involved sets you up for disaster. Two things that businesses don’t want to do: Waste money on marketing strategies that don’t work Leave money (and customers) on the table for their competitors to grab A poorly managed PPC campaign does both.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
