So, you've decided to invest in a marketing tactic that you can actually measure, adjust and see real results from? You're psyched out of your mind about the idea of highly targeted prospects finding your website. You can't wait for the quote requests, orders or donations to start coming in.
Read moreWhen we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions about PPC and why they shouldn't/couldn't/wouldn't think about, including:
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Yesterday Dave touched on Google's Newest Feature, Google Instant Preview, and how it affects your website. As he pointed out, the design of your site can make or break an organic click-through. Why click on a drab, uninviting site when there are plenty of search results that go to pretty ones?
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
