In the last few weeks we've shared a lot of tips and tricks for creating highly effective landing pages. From crafting a great headline to making sure you follow the 10 tips to get results, we've tried to touch on the main areas for improvement with landing pages.
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We understand that some people are more visual learners so we wanted to share some really bad landing pages with a brief overview about what makes the landing page so bad.
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The prospects that show up on your landing pages aren't MacGyver, which means they aren't going to stick around to defuse the content bomb, if you have a terrible headline. For most prospects, you have 3 seconds to grab them, typically with your headline. Here are a few considerations for your landing page headlines. 3 Major Headline Approaches Like almost anything in life, there's more than one way to skin a cat (no corresponding pic for this, you're welcome.) when it comes to landing page headline copy. The 3 highlighted here are not the be all end all, but they capture the most popular approaches. Asking A Question You've experienced it, you search for something like, "sell my used cellphone", looking for a great way to off that old brick and you land on a page with a headline such as, Looking To Sell Your Cellphone? or Want To Find Someone To Buy Your Cellphone? or Want To Cash In Your Used Cellphone? I'll be the first to admit that those are some crumby headlines, but you get the ...
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A landing page that doesn't convert (e.g., make the user take the action you desire) is like a salesperson that sits in the closet without a phone or computer all day. A waste. Much like you can train your sales staff to be more effective, you can also optimize your landing pages to be better closers. Often, you'll find that by tuning up your short pitch, and simplifying your landing page, you will see much more positive action from your landing pages. Here're 10 tips to help you optimize your landing pages to get results. 1 - The landing page should be 100% relevant to the call to action (CTA) the user clicked to get there. In other words, if you place an online ad for a family minivan, the user expects to see information about your family minivan on your landing page. If you send them to your homepage, which is a big waste, where you talk about motorcycles, you will not convert many prospects that are interested in the family minivan. The information on that page isn't specific to ...
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In business, we frequently ask what the ROI is of an investment of time/money. We want to know that if we spend $100, we're getting at least $101.00 back from it. That is a really conservative return, but you get the point. We don't want to spend money without making it back, plus some.
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Showrooming - The act of examining merchandise or products in a store and then buying it online, often for lower prices. 35% Of All Americans Engage In Showrooming Combating showrooming can be tricky. Regardless of smartphone ownership, 35% of Americans engage in showrooming. Ultimately, this means a whopping $217 BILLION spent online instead of in stores, after the product had been looked at in stores. This is obviously a huge loss for local retailers. The most showroomed stores are big names such as Bed Bath & Beyond, PetsMart, Toys 'R' Us, and Best Buy. In rural areas such as Bradford, PA, it's the smaller stores that really suffer. These are not huge corporations, these are small, family-owned businesses that truly depend on those sales. They tend to provide more value and service than online retailers and can use that to their benefit when trying to reduce the showrooming that happens with their store. Combating In Store Comparison Shopping Mobile devices have made in-store ...
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70% of mobile searchers use click to call... - Google Study (http://p80.us/3b7433) Picture this. You're out for lunch with a friend, planning to do a little Christmas shopping afterwards so you start putting together your list of gifts on your smartphone. While you're at it, you start adding the stores that might have some of the gifts you want to buy. Of the stores, you ask: Are the gifts in stock? How long are they open? Do they have any sales going on? All questions that you could go online to get answers for IF the small businesses have websites that are regularly updated. What we tend to see is that most small business owners barely have enough time to get their normal daily tasks done, let alone update their websites/social media/etc...! Since you are already on your smartphone, it would probably be faster/easier to just call the stores. I bet you don't have them on speed dial, and you're more than likely NOT carrying a phone book with you, so you turn to trusty ole Google! A ...
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Although pay-per-click advertising has been around for quite a while now, it's still very common for new clients of ours to ask us to explain how PPC works. This will be a very beginners-level post, but I hope it will help any businesses or nonprofits that have been considering using PPC to get started. For this post we are going to focus on Google Adwords because it is the most common PPC platform.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
