AI in B2B Marketing: Benefits, Challenges, & Best Practices
Robots once felt like something from a far-off future, when humans might zip from place to place in a spacecraft instead of cars.
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June 14
June 14
How to Use AI in B2B marketing
New technology can be intimidating for everyone, and with the rapid integration of artificial intelligence (AI) across the board in today’s economy, marketing is experiencing the same uncertainties that other industries face. So, how to use AI in B2B marketing effectively? The answer is: practice.
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June 14
AI in Digital Marketing: What Changes Are Ahead in 2024?
From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change marketing is central to the evolving landscape of how we interact with buyers.
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June 13
B2B Marketing Services: Outsourcing vs. Coaching vs. Hybrid
Balancing the different aspects of a business is much like carrying the groceries into the house without bags: lots of different shapes and sizes (when it comes to projects), and something is bound to get dropped.
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May 31
What Makes a Well Designed Industrial Website? [B2B Examples]
You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
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May 09
5 Steps to Outsource B2B Digital Marketing
With people constantly glued to the internet, digital marketing has become one of the most effective ways to reach buyers – even in B2B and niche industries. Users are not only accessing email on the go, but also relying on search engines and AI-powered assistants to help them find how-tos, products, and services.
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May 08
HubSpot CMS vs. WordPress: Best Content Management System 2024
If your content is the foundation of your business website, the CMS is its backbone.
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March 13
What’s Ahead: Josh Curcio to speak at Future of AI Conference 2024
Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.
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September 15
p80 Stands Out at FABTECH 2023 with Three Key Presenters
CHICAGO, Il. – Fall brings more than just picturesque foliage and cozy evenings – for protocol 80 (p80), a leading inbound marketing agency based in Bradford, Pa., fall also marks the time for the annual FABTECH conference. This year was especially exciting for p80, as three members of their team presented to the assembly of manufacturers in Chicago on Tuesday and Wednesday.
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September 11
protocol 80 Earns Coveted CRM Onboarding Accreditation
p80 is now one of a handful of inbound marketing agencies holding more than one HubSpot Partner accreditation BRADFORD, Pa. – protocol 80, Inc., (p80) a leading inbound marketing agency based in Bradford, Pa., has achieved a third accreditation from HubSpot, a top-ranking customer relationship management (CRM) platform company.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
