Internet Marketing News? Internet Marketing News! | July 5 - July 17

Josh Horton

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Trying to stay on top internet marketing trends can seem like a daunting task. No need to worry, though. We're your eyes in the sky. 

We'll keep an eye out and provide biweekly updates on what's new in the world of marketing! So, without further ado...

What's shaking in the world of Internet marketing? 

As inbound marketers, we have to stay on top of the latest Internet marketing news. It's kind of our job.

Here are some of the top stories from our go-to resources.

Have a story you think others should know about? Suggestions are welcome in the comments!

 

General

Data-Driven CTAs for Each Stage of Your Sales Funnel | KISSmetrics

It's super important that your calls-to-action attract your target audience. If your CTA doesn't catch their attention, there's a good chance you won't see many conversions. You also need more than one CTA supporting your entire website.

KISSmetrics shows how relevant, buying stage-focused CTAs bring more conversions! Want to increase your conversion rate? Check out this article on improving sales with conversion paths.

How to Write with Power and Authority, Even If You Feel Like a Nobody | copyblogger

There's always room for improvement - no matter how much you think you know.

It's no secret that well-written, educational content is crucial for blogging success. But what if you feel like your writing just isn't good enough? Copyblogger gives a few tips on writing with confidence, even if you don't feel like a writer. 

How to Approach Paid Media With an Inbound Perspective | Kuno Creative

Paid media sounds pretty nice. You spend money, vomit ads all over the Internet, and magically generate tons of quality traffic, right?

Not so fast, my friend. Haven't we mentioned the value of targeting? In this article, Kuno Creative outlines just how important it is to approach paid search campaigns with an inbound marketing strategy. Like any other inbound marketing strategy, paid search requires high-value content and precise targeting. 

8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands | CMI

A good way to find success is to imitate the successful. Whether you're trying to copy Tiger Woods' golf swing or improving your online marketing, it doesn't hurt to see how the best-of-the-best are doing it.

In this article, CMI analyzes how the biggest brands in the world market themselves online. Just remember: once you have the basics down, you'll have to find your own voice to make your brand sparkle.

What’s Trending: Catch Them All With Smart Content Strategy | LinkedIn

There's a good chance you or someone you love has been impacted by the recent resurgence of Pokemon. You may have even read the earlier post from Ashley referencing Nintendo's latest craze.

You might be wondering what Pikachu has to do with online marketing - fair enough. In this article, LinkedIn points out Pokemon Go's incredible success despite barely marketing the game. So, why did Nintendo's stock soar last week? It has everything to do with the years they spent building their brand

How to Reach Baby Boomers, Gen-Xers and Millennials With Your Online Marketing | Quick Sprout

Our buyer personas may share some common characteristics, but age might not be one of them. Quick Sprout highlights some of the mistakes companies make when approaching audiences of multiple generations. 

 

SEO & Google

How to Choose a Domain Name That Works for SEO and Branding | Moz

You know how hard it is to choose a business domain name. When it comes down to it, it's a pretty huge decision. Sure, you can change it if it doesn't work out, but it's always best to do it right the first time. In this article, Moz provides some tips on how to choose a domain name that will enhance your web presence. 

Efficient Campaign Tagging | Google Analytics

If you're running a large business, the campaign names you choose probably won't please everyone. However, consistency is key.

Google has a few tools that make campaign tagging less intimidating. For example, GA Campaign URL is an add-on for Google Sheets. It helps you to create tag sheets that you can share with various users.

Tailor Your Ads With Dynamic Remarketing | AdWords

Dynamic remarketing re-engages previous site visitors with ads for things they've viewed on your site. Learn how to create and optimize data feeds to power your remarketing efforts.

10 Factors That May Be Impacting Your Organic Traffic | Search Engine Land

If you're not attracting high-quality organic traffic, something needs to change. Luckily, you're in control of most factors that hurt your organic search traffic. Here are some things that can affect your organic search strategy. 

 

Social Media

Using Direct Messages for Customer Service | Twitter

You may have heard about companies using Twitter to provide customer service. How does it work? Take this example:

You have a conference in Orlando at 8PM. You're supposed to fly out of Pittsburgh at 2PM. Your flight is delayed three hours, and then another three hours.

Now it's 8PM, and your conference has started without you. You're pretty ticked off. You're so ticked off that you send an angry tweet to @YourAirline telling them they "ruined your life."

From the company's standpoint, how do you tackle this very angry customer's very public tweet? Find out in this article.

Upcoming Tools for Businesses on Instagram | Facebook

Whether you're a manufacturer showcasing your new robot, or a hotel showing off your newly renovated rooms, people love to see what you're up to. Pictures are especially great. They're quick, easy, and they give your audience a backstage pass to your business.

Instagram is making it even easier to engage with your audience. Their new business profiles feature provides contact info and a contact button right on your page. The tool also gives more information about your audience and which posts they like. Also, rumor has it, businesses will soon be able to promote their most successful posts!

How to Use Social Media to Build Brand Trust | Convince & Convert

There's an old saying: "Trust is the most important part of a relationship." While you may have heard it first in a Nicholas Sparks novel, I can assure you trust is just as important to successful business owners.

With each interaction, you're building trust. However, one bad interaction will destroy any progress you've made. In this article, Convince & Convert shows how to create trust through social media in the following formula: Trust = (AuthorityxHelpfullnessxIntimacy) / Self Promotion. Read more for the deets.


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