Inbound Marketing for Manufacturers Blog

    Manufacturing Marketing World 2020: Coming to Your Screen Soon



    4 minute read

    manufacturing-marketing-world-2020

    The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020.

    This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.

    You won’t want to miss any sessions this year, whether you attend them live or catch up on demand. A lineup of highly qualified experts is ready to share its expertise on marketing in the world of manufacturing, both through your website and via remote sales conversations. From video marketing to Google ads, this year’s virtual conference will cover it all.

    Get registered today and enjoy live access to tips and resources from these leading sales and marketing experts, including one of the original architects of HubSpot:

    What to Expect From a B2B Digital Marketing Conference

    Sessions for this year are based on feedback from MMW 2019 and will provide a more in-depth look at:

    • Content marketing
    • Search engine optimization (SEO) and pay-per-click advertising (PPC)
    • Inbound sales
    • Marketing automation
    • Customer relationship management (CRM)

    These concepts play a massive role in online marketing, and understanding them will help provide you with a clear line of vision for improving your business and its marketing tactics.

    Below is a quick overview of the lineup for MMW 2020.

    The Lineup for Manufacturing Marketing World 2020

    This year’s Manufacturing Marketing World features a list of inbound marketing experts with experience in a variety of B2B and other markets. One of the top draws is undoubtedly HubSpot’s Dan Tyre, who leads recruiting, training, and growth of the HubSpot sales team.

    Every speaker on this list is an expert in their field. By implementing what you learn from them, you can begin converting more leads and increasing your sales to their full potential.

    Here is the lineup for MMW 2020:

    Relationship Selling in 2021 -- Dan Tyre, HubSpot

    This presentation from an inbound professional will teach you all about relationship selling and how to adapt to best practices for 2021.

    Dan will be going in-depth on the sales technique that puts a focus on the interaction between the salesperson and the buyer. If you want advice from the company that practically invented inbound marketing and sales, you don’t want to miss this!

    Maximize the Incredible Business Opportunities Waiting for You on LinkedIn -- Curt Anderson, B2BTail

    This presentation will unveil the potential business opportunities that the social media platform LinkedIn provides.

    Watch this demonstration and learn how you can capitalize on these opportunities and connect 1:1 with highly relevant leads.


    CRM: 10 Ways to Build Total Adoption Instead of Abandonment -- Josh Curcio, protocol 80manufacturing-marketing-world-2020-josh

    Did you know that over 1/3 of CRM projects fail?

    Josh is going to share the best ways to make sure you're driving adoption vs. abandonment.

    Attendees will walk away with actionable insights … and hopefully some inspiration!

    Marketing Automation: Time Saving Tools and Tricks for Digital Marketing Savvy Manufacturers -- Holly McCully, protocol 80manufacturing-marketing-world-2020-holly

    This presentation will cover what you need to know when getting started with marketing automation, as well as best practices if you're a seasoned pro.

    Holly will also touch on tools to try and walk through real-life examples of marketing automation. If you've been looking to tune up your internal marketing workflows, your lead follow-up, or your social media efficiency, this is the presentation for you!

    Video & the Buyer’s Journey: Producing and Publishing Video Content with Context -- Ryan Daughenbaugh, protocol 80manufacturing-marketing-world-2020-ryan

    This session will provide examples of B2B videos in the buyer’s journey.

    During this presentation, you’ll learn which types of videos your buyers are looking for, how you can produce them on a tight budget, and where they should be published. If you do a lot of work with video marketing (and you should be), you have to tune in for this.

    Getting the Most Out of Google Ads: Understanding the Fundamentals, and How Manufacturers Can Leverage PPC for Success -- Zach Ware, protocol 80manufacturing-marketing-world-2020-zach

    In this presentation, Zach will go over some of the basics of what PPC advertising is and how it works. He will also cover how search and display ads work, and then reveal how success can be measured.

    Stick around at the end for some bonus tips!

    How to Develop Blog Topics & Keywords for a Niche Industry -- Adam Vosler, protocol 80manufacturing-marketing-world-2020-adam

    Adam’s presentation will start with a general overview of what’s right and wrong in business blogging. He’ll also provide insight into the following topics:

    • Finding the right topics for your industry
    • Keyword research
    • Marrying both into a coherent content strategy

    If you’re hoping to learn more about content creation and the balance between pleasing people and Google, check out Adam’s presentation.

    Can’t Attend? No Problem!

    We get it -- we all live busy lives. Lucky for you, we thought ahead.

    By registering through the site, you’ll gain access to recordings of the videos after they’re presented, allowing you to watch them on demand.

    So, are you ready to take your manufacturing marketing to the next level? You can get started today via the button below. We hope to see you online at 8:30 a.m. Oct. 29 for a day full of sharpening your sales and marketing skills!

    Get Started

    Manufacturing Marketing World is made possible by the Northwest Industrial Resource Center, the Manufacturers Association of the Southern Tier, and the Pennsylvania Small Business Development Center.

    Topics: B2B Content Marketing Inbound Marketing Brand Awareness video B2B Marketing MMW2020

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