Try thinking of buyer personas like a chemistry project. Customer traits go in, buyer personas come out. Buyer personas go into your marketing campaigns, new visitors/leads/customers come out.
With the rise of customer-focused marketing (thanks to new SEO practices and content content content), your business has to change with the tides or get lost in a sea of outdated practices.
And there are enough outdated/bad marketing practices to fill an entire ocean.
That’s why your marketing strategies need buyer personas. Personas help you reach your best buyers where they’re looking, meaning they’re more likely to make a purchase.
Let’s take a quick look at the science of building buyer personas.Infographic by Single Grain.