protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 37 articles

Strategy

How Can Predictive Analytics Translate to Effective Online Marketing?

Radius, an up-and-coming SaaS company that specializes in predictive marketing software, collaborated with Forrester Consulting to produce this infographic on the impact of predict...

protocol 80 · May 2016
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Usability

Setting Up Age Demographic Filtering in Google Analytics

If you are using Google Analytics and are now tracking demographic information, start using the filtering feature to better understand your website's user experience based on their...

Josh Curcio · Oct 2014
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Buyer Persona

3 Ways to Use Google Analytics Demographic and Interest Data

Who is visiting your website?

Josh Curcio · Sep 2014
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SEO

What is Ongoing SEO and Why is it So Important?

SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the ...

Sara · Aug 2014
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Websites

Do You Want To Know More About the Visitors to Your Website?

We cannot stress enough the importance of data to any marketing initiative. The more data you have the more you understand where your efforts succeeded and failed and you have amaz...

Josh Curcio · May 2014
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PPC

Time for Sponsored Advertising Spring Cleaning

Unfortunately it is not quite looking like spring around here yet...but that doesn't mean you can't start your spring cleaning. A good place to start since it will be indoors is yo...

protocol 80 · Mar 2011
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Social Media

Twitter's Official Analytics Tool - Small Businesses Should Care

The rumored official analytics product for and by twitter has apparently launched today with a select group of Twitter users getting invited to join. While there are already 3rd pa...

protocol 80 · Nov 2010
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