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May 23

Do You Want To Know More About the Visitors to Your Website?

We cannot stress enough the importance of data to any marketing initiative. The more data you have the more you understand where your efforts succeeded and failed and you have amazing data to build your future strategies on what you know instead of just shooting from the hip. We're going to assume that you already have Google Analytics installed on your website, which is good, but now you have the power to know more. It's now time for anyone with a website to get started with Google Universal Analytics and Google Tag Manager.

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March 24

Time for Sponsored Advertising Spring Cleaning

Unfortunately it is not quite looking like spring around here yet...but that doesn't mean you can't start your spring cleaning. A good place to start since it will be indoors is your sponsored advertising accounts. If you are like many small businesses you probably let your campaigns get stale. Just because something worked once, doesn't mean it will continue to work. Just like your website content, we recommend keeping your PPC content fresh as well.

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November 17

Twitter's Official Analytics Tool - Small Businesses Should Care

The rumored official analytics product for and by twitter has apparently launched today with a select group of Twitter users getting invited to join. While there are already 3rd party apps that will give you some analytics for twitter, none of them will be able to provide the level of accuracy that an official tool by twitter can.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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