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July 31

7 Attribution Tools for Digital Marketing: A Revenue-First Guide for Teams

If you're a marketer, you know how important your work is to generating sales, leads, and sign-ups. Proving to the “powers that be” that your content or campaign sparked that eventual revenue opportunity? Not as easy. And if you're using multiple software platforms to gain traction with customers, it can become even more confusing to track where all these conversions originated. That's where an attribution tool comes in and can be a critical component when analyzing user behavior from start to finish.

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December 06

What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2025

I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally avoided using HubSpot until management forced the issue in 2023. The client's CEO explained:

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December 06

What Is HubSpot Operations Hub? 2025 Features, Pricing, & Tiers

For the past 17 years, HubSpot software has lived to make marketing and selling easier, more efficient, and more transparent.

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December 04

HubSpot Features for all 5 Hubs (+ Cost per Tier)

Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.

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December 03

What Does a Digital Marketing Trainer Cost?

As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance, and maintaining the site is hard – especially if your team’s poorly equipped for it all.

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December 03

[DATA] Why You Must Invest in Digital Marketing -- & Stick to It

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?

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November 22

In-House vs. Outsourcing Digital Marketing to an Agency

There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.

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November 21

HubSpot Pro vs. Enterprise: 2023 Features & Pricing

HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.

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August 20

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and department heads hear about a digital marketing success story and suddenly want to invest in content writing to take their company to new heights. So they assemble a content writing team by … tapping random employees on the shoulder.

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May 30

11 Reasons We Choose HubSpot vs. WordPress + Plugins ('FrankenSpot')

If you're getting ready to flip the switch on your website creation strategy for lead generation, you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call "FrankenSpot" -- WordPress with a bunch of plugins and third-party tools integrated.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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