protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 37 articles

CRM

How Many Paid HubSpot Seats Does Your Team Need?

It feels amazing to watch your company grow. However, there’s a reason the term “growing pains” exists (besides the '80s sitcom). As business blooms, so does the number of sales an...

Adam Vosler · Nov 2026
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SEO

In-House vs. Outsourcing Digital Marketing to an Agency

When your manufacturing business is ready to invest more in marketing, one of the first decisions is who will do the work. Should you hire internally, partner with an agency, or co...

protocol 80 · Oct 2026
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SEO

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and depart...

Adam Vosler · Dec 2025
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Strategy

7 Attribution Tools for Digital Marketing: A Revenue-First Guide for Teams

If you're a marketer, you know how important your work is to generating sales, leads, and sign-ups. Proving to the “powers that be” that your content or campaign sparked that event...

protocol 80 · Jul 2025
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CRM

What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2025

I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally...

Adam Vosler · Dec 2024
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CRM

What Is HubSpot Operations Hub? 2025 Features, Pricing, & Tiers

For the past 17 years, HubSpot software has lived to make marketing and selling easier, more efficient, and more transparent.

Adam Vosler · Dec 2024
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CMS

HubSpot Features for all 5 Hubs (+ Cost per Tier)

Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretc...

Adam Vosler · Dec 2024
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SEO

What Does a Digital Marketing Trainer Cost?

As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance...

Adam Vosler · Dec 2024
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SEO

[DATA] Why You Must Invest in Digital Marketing -- & Stick to It

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 5...

Adam Vosler · Dec 2024
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CMS

HubSpot Pro vs. Enterprise: 2023 Features & Pricing

HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with t...

Adam Vosler · Nov 2024
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