Inbound Marketing for Manufacturers Blog

    Can You Trust Paid Social Media Advertising Metrics?

    At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

    Topics: Facebook PPC Social Media News Curated Goodness Analytics

    How Can Predictive Analytics Translate to Effective Online Marketing?

    Radius, an up-and-coming SaaS company that specializes in predictive marketing software, collaborated with Forrester Consulting to produce this infographic on the impact of predictive analytics. First, let's go over the basics of predictive analytics.

    Topics: Strategy Infographic Curated Goodness Analytics Inbound Marketing

    How to Tell if Your Website Uses Google Analytics

    Google Analytics is one of the best free tools that any business can have, hands down. It tracks nearly every action on your website including the things most important to business owners. They want to know how much traffic do we get, how do they get there, where do they come from, what do they do when they are there. Google Analytics will tell you all of that AND MORE!

    Topics: Close Analytics

    Setting Up Age Demographic Filtering in Google Analytics

    If you are using Google Analytics and are now tracking demographic information, start using the filtering feature to better understand your website's user experience based on their age. A 25 year old will have a different experience on a website than someone 60+ (in many cases), so by clumping all of that data together you aren't getting a true picture. In compiling these reports you may save yourself from jumping to conclusions that maybe aren't true.

    Topics: Close Usability Websites More Analytics Inbound Marketing

    3 Ways to Use Google Analytics Demographic and Interest Data


    Who is visiting your website?
    Topics: Close Buyer Persona Content Marketing Analytics

    What is Ongoing SEO and Why is it So Important?

    SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the following statistics (courtesy of Search Engine Journal):



    SEO is not a one-time endeavor that your business can check off a list and never have to worry about again. Instead, it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. This is where ongoing SEO comes into play.


    Ongoing SEO analyzes the results of the services initially provided to make sure they are working. Many firms use tools like Google Analytics, MySEOTool, Moz tools, and more to review their activities and then use them to provide continuous SEO improvement. For example, here at p80, we provide ongoing reporting, recommendations, and modifications to ensure that our client company’s traffic and visibility see continuous improvement.


    You may be thinking to yourself, “Hmm… My business already paid for SEO services when we created/upgraded our website. We’re already optimized so we don’t need ongoing SEO services.”


    This is where you are wrong. Here is why:

    Someone needs to monitor the results of those SEO services your paid for:

    Yes, you have been optimized, but how well are those tactics that you have already invested in working? You may have some of your original SEO work performing poorly when you should be spending time on another tactic. Some of your web pages just may not be performing well SEO-wise and need to be modified. Ongoing SEO services can compare strategies and determine which one performs better. Through ongoing SEO you can make the adjustments necessary to ensure that your links stay on the first page of search results.


    You competition’s SEO tactics have changed since you implemented your tactics:

    If your competition is working on its SEO, you better be too! Your competition could start outranking your business on search result pages, costing your sales. If your competition starts ranking for keywords that you used to rank for then changes need to be made. This is where ongoing SEO comes in to keep you ahead of your competition.


    Search Engine algorithms are always changing:

    Most savvy Google users know that the company is always trying to improve its services and grow its market share (which is currently at an astonishing 67.3%) These changes include the algorithms for ranking websites. According to Moz, Google changes its search algorithm approximately 500-600 times each year. Most of these changes are insignificant, but some are major changes that affect search results. Accordingly, any successful results of SEO work done in the past can be negatively affected, making ongoing SEO even more important for your business. We stay up to date on all of those changes so you don't have to.

    Topics: Close SEO Google Strategy Design More Attract Analytics Inbound Marketing

    Do You Want To Know More About the Visitors to Your Website?

    We cannot stress enough the importance of data to any marketing initiative. The more data you have the more you understand where your efforts succeeded and failed and you have amazing data to build your future strategies on what you know instead of just shooting from the hip. We're going to assume that you already have Google Analytics installed on your website, which is good, but now you have the power to know more. It's now time for anyone with a website to get started with Google Universal Analytics and Google Tag Manager.

    Topics: Websites Strategy More Analytics Inbound Marketing

    Time for Sponsored Advertising Spring Cleaning

    Unfortunately it is not quite looking like spring around here yet...but that doesn't mean you can't start your spring cleaning. A good place to start since it will be indoors is your sponsored advertising accounts. If you are like many small businesses you probably let your campaigns get stale. Just because something worked once, doesn't mean it will continue to work. Just like your website content, we recommend keeping your PPC content fresh as well.

    Topics: PPC Attract Analytics

    Twitter's Official Analytics Tool - Small Businesses Should Care

    The rumored official analytics product for and by twitter has apparently launched today with a select group of Twitter users getting invited to join. While there are already 3rd party apps that will give you some analytics for twitter, none of them will be able to provide the level of accuracy that an official tool by twitter can.

    Topics: Social Media Attract Analytics Twitter