Inbound Marketing for Manufacturers Blog

OK, you’re all set up with your paid ad. You’re showing up in Google search results or LinkedIn timelines. Time to let the leads roll in.

Showing up in Google search results is all about budget, buyer knowledge, and a sprinkle of unicorn magic.

Most businesspeople don't have in-depth knowledge of Google Ads. Not only do they have no idea how Google Ads works; they also have no idea how a Google Ads agency works, or what to expect from their current or potential PPC advertising agency. 

Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?

So you want to be a professional content writer. (Or maybe not, but your boss is making you do it anyway.) The only true way to become a decent writer is to practice, practice, practice. But you can't ask your boss, or team, or entire company to wait around while you do grammar exercises.

What can you do, starting now, to ensure your copy is up to snuff?

Did you attend Manufacturing Marketing World 2020? 

The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads. 

Are you closing up shop for a holiday getaway? Maybe you’re extending your hours to capitalize on holiday spending! Either way, adding special holiday hours to your Google My Business profile is a quick and easy way to let your customers know when you're open during the holiday season. This walk through takes you step by step, with helpful hints along the way.

If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says: