INBOUND MARKETING BLOG

3 Website Marketing Tips For Manufacturers

• By Donny Kemick

There's a common mindset with many manufacturers that their website can only be an informational, brochure-style site because they sell to other businesses, with a long sales process. They think that because they can't sell direct online, their options for making their website a business-generating tool are limited. They tend to receive contact form submissions from current customers or potential customers that a sales person has already spoken to, but no new leads develop because of their site. Does this sound like your manufacturing business?

Is Attracting Website Visitors Your Biggest Inbound Marketing Problem?

• By Donny Kemick

Even if you have the best looking website in the world, it's useless without website traffic. While many new clients that we work with can definitely use a face-lift and strategy for their website, their biggest issue is often that they have no real traffic. If the top of the Inbound Marketing funnel is empty, the middle and bottom of the funnel are sure to follow suit. That's obviously a problem and all too often the case when we meet with a new client. Your biggest Inbound Marketing downfall may just be attracting website visitors. Start By Answering Some Questions Before starting your efforts to fill the top of your funnel, you need to be clear on some things... Who are your buyers? Define your buyer personas. Don't shortcut this process. Your buyer personas need to be the source of all of your marketing. These are your ideal buyers we're talking about. You need to know more about them than their job title at a company that could buy your stuff. What is your current volume of ...

Setting Up Age Demographic Filtering in Google Analytics

• By Josh Curcio

If you are using Google Analytics and are now tracking demographic information, start using the filtering feature to better understand your website's user experience based on their age. A 25 year old will have a different experience on a website than someone 60+ (in many cases), so by clumping all of that data together you aren't getting a true picture. In compiling these reports you may save yourself from jumping to conclusions that maybe aren't true.

Selling Inbound Marketing to Your Boss

• By Josh Curcio

Many of you are probably in some sort of marketing role at your job, which is why you're taking the time to read this article. In many cases you may be the go to marketing person, but still not be the ultimate decision maker. This can be a frustrating situation, because you realize the importance of good design, fresh/unique/valuable content, social media, email marketing, etc., but it's an uphill battle of actually convincing the decision maker to move forward with these things. You may have even gotten them to the point where they realize 'we need a new website'. OK, that's a start...but these days, it's not enough. A new website without traffic, conversions, leads, and sales is only better than your old website in regards to how it looks and (maybe) functions, it doesn't really improve your business. This is where you must focus your efforts to convince your boss that you need inbound marketing, IMPROVING YOUR BUSINESS. That means revenue and profitability.

A Great Inbound Marketing Presentation

• By Donny Kemick

Are you still unfamiliar with what Inbound Marketing is all about? I came across this excellent slideshare presentation by one of the founders of the term Inbound Marketing, Dharmesh Shah, that you should do yourself a favor and speed read. It's a very quick read and will really clarify things if you are still unclear on Inbound Marketing: Jumpstart: The Guide To Growing A Startup With Inbound Marketing from HubSpot A Few Major Points Newspaper, radio and other traditional paid ads are simply temporary, rented attention 100% of people dislike being interrupted - 100% therefore dislike traditional advertising It's about providing value instead of forcing your way in Inbound marketing and content are owned, long lasting attention generating tools The following funnel simplistically outlines the components of Inbound Marketing relative to the sales process: There are 5.9 Billion searches on Google EVERY DAY! Solve for humans not for Google. Happy Humans = Happy Goolge. Happy Google = ...

Does Your Website's Design Build Trust?

• By Donny Kemick

Educational Content Will Generate Website Leads

• By Donny Kemick

Inbound Marketing is about taking traditional marketing and kicking it to the curb. It's about the end of annoying, intrusive and interruption based marketing. It's about marketing that will generate website leads that you can actually close into sales. Last week I wrote a post about the role of SEO in Inbound Marketing. As a quick refresher, if you don't have HIGH QUALITY traffic visiting your website, your other online efforts are going to be fruitless. Without high quality traffic, you speaking to either an empty room or a crowd of cats with no interest in what you're saying. Let's assume you have high quality traffic visiting your website. You are kicking butt on the Attract phase of Inbound Marketing. That traffic means nothing if you can't generate leads from it. The good thing though, is that if you are generating HIGH QUALITY traffic, you have a much better chance of generating leads. Start With Content Versus Commitment The visitors to our website are just that, Visitors. ...

The Role of SEO In Inbound Marketing

• By Donny Kemick

We all know we want more traffic to our websites, right? That's a common, baseline objective for any website. More traffic should mean more people requesting quotes, etc...? Yes and no. More low quality visitors means less action on your site. More high quality visitors means more action on your site. Our focus is always getting high quality traffic through SEO, Pay-Per-Click and other traffic generating techniques. Although I think many small businesses incorrectly stop at the Attract phase of Inbound Marketing, it's still one of the most important aspects of Inbound Marketing. SEO Is A Cornerstone of Inbound The role of SEO in Inbound Marketing cannot be understated. For your site to convert visitors into leads and to nurture leads into closed sales, you first have to have a steady stream of high quality visitors that are looking for an answer to their problem(s), that you provide. How do you think most of your ideal buyers go about finding solutions to their problems? They open a ...

Buyers Have Changed - Your Marketing Better Follow Suit

• By Donny Kemick

It wasn't too long ago that both B2C and B2B shoppers bought in a radically different way from how they buy now. If we wanted to research a product or service before buying, we went to the provider and asked questions. If we wanted to get an answer from the owner of a company, we went through a sales representative. In fact, if we wanted any information, we had to ask a sales representative. Who had the "power" in that situation? Not us! That's for sure. The sales rep was the gatekeeper and we had to get everything from them. That situation has shifted completely. Buyers have changed. Today, the buyer doesn't even consult a sales representative until they have nearly made up their mind. They have all of the information they need to make a buying decision when they finally speak to a sales rep. Where do they get this information? Surely they talk to friends and colleagues, but most often, they start by doing research online. Today's buyer looks to Google, social media and other online ...

The Biggest Thing Your Website's Missing

• By Donny Kemick

http://en.paperblog.com/sculptures-in-search-of-what-s-missing-732065/