HubSpot CMS vs. WordPress: Best Content Management System 2024
If your content is the foundation of your business website, the CMS is its backbone.
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May 08
April 15
What Does a Digital Marketing Coach Do for B2Bs?
“You fight great, but I’m a great fighter” – Apollo Creed, 1982
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July 25
Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors
You’re already behind if you’re not paying attention to your competitors’ marketing.
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February 25
B2B Lead Generation: How to Check if a Website Has Google Analytics
Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down. What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads: How much traffic do we get? How are they finding our website? What actions are they taking once they arrive? Google Analytics will tell you all of that and more. Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.
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February 14
Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads
If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into. Now that you've captured your lead's information, what's next?
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January 25
[TEMPLATES] B2B Content Mapping Example for Digital Strategy
What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.
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December 22
HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies
Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.
Read more10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022
Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.
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November 22
September 10
FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers
North America's largest metal fabricating and finishing event is back in-person! While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
