Inbound Marketing for Manufacturers Blog

    7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

    Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

    Topics: Social Media Websites Buyer Persona Strategy CTA Email Marketing Content Marketing Blogging Buyer's Journey Manufacturing Landing Pages Inbound Marketing Lead Generation Brand Awareness B2B Marketing

    5 Tips for Manufacturing Website Redesign Success

    Once users land on your website, you have 10 seconds to show them the value your company offers before they leave. If you’re reading this, perhaps that’s happened all too often on your company’s website. Understanding how to execute a manufacturing website redesign (or any industry, really) that will interest and engage prospects will allow you to capture their attention in those first 10 seconds, turning them into leads and hopefully customers one day.

    Topics: Websites Design Manufacturing

    Your B2B Prospects Are Judging Your Website

    More than 71% of B2B prospects start their research with a generic search to find potential partners. Although they’re looking for a product first, not a company, your first impression is crucial for getting on their short list.

    Your business is unique, so show your prospects what sets you apart from your competition.

    Topics: Websites B2B

    WordPress vs. HubSpot CMS Pros and Cons

    What is a CMS? 

    Topics: CMS Websites Inbound Marketing

    Jump Off the Website Redesign Hamster Wheel

    How many times has your B2B website been redesigned? Does it seem like every 3-5 years you go through a redesign process with the hope of better results? 

    Topics: Websites B2B Lead Generation

    Your B2B Website Isn't Broken. It's Your Marketing Strategy

    Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew about you, you could grow your business like crazy!

    If you're like many of the B2B companies we talk to, you live that story every day. 

    Topics: Websites Strategy Design B2B Inbound Marketing

    Does Your B2B Website Suck?

    Let me guess: when you wonder if your B2B website sucks, the first thing you think about is the design.

    We hear it all the time. Everyone hates their website design after the first six months. While design is important, there are four even more important factors that determine the suckiness of your website.

    Topics: Websites B2B Lead Generation

    How to Improve Sales With Website Conversion Paths

    Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

    Topics: Usability Websites Buyer Persona Strategy Convert Design CTA Mobile Blogging Landing Pages Inbound Marketing Lead Generation

    How to Improve SEO by Addressing Duplicate Content

    Topics: SEO Websites Strategy Design Mobile Content Marketing Inbound Marketing

    3 Critical Signs You Need Inbound Marketing Services

    Mayday, mayday! Your marketing machine is sinking fast! At this point, you can keep struggling along, bleeding money, or you can bring in the big guns. Inbound marketing services are your big guns.

    Topics: Websites Strategy Inbound Marketing Lead Generation Inbound Marketing Services