Inbound Marketing for Manufacturers Blog

    What Does It Mean to Qualify a B2B Lead? (& How to Do It)

    You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. 

    How do you know which leads to nurture and how to nurture them in customers?

    Topics: Lead Nurturing Inbound Marketing Lead Generation Lead Scoring Inbound Sales B2B Leads Whale Watching

    Identifying Good Habits of Top Sales & Marketing Performers

    Are there any professions that have been changed by COVID-19 more than selling and marketing?

    We’ve picked up some new habits -- some are good and some are … well, not so good.

    Topics: B2B Inbound Marketing leads Inbound Sales Whale Watching

    How to Measure Inbound Marketing ROI


    “We’re spending good money on B2B inbound marketing. What’s the return on our investment?”

    Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.

    Topics: B2B Inbound Marketing Reporting B2B Marketing Whale Watching

    How to Build a B2B Website Strategy That Works for You

    “Our company has a website.”

    If that’s all you can muster when someone asks you about your online marketing efforts, you may have a problem.

    Topics: Websites Design Mobile B2B Inbound Marketing Inbound Sales Whale Watching

    Trade Show Success Tips for B2B Marketing & Sales

    In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.)

    But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.

    Topics: CRM Inbound Marketing Inbound Sales trade show strategy B2B Leads Whale Watching

    15 Common B2B Inbound Marketing Myths


    “Did you hear that the longer your content is, the better it performs in SEO?”

    “Rack up as many backlinks as possible, no matter where they come from.” 

    “You don’t need a CRM. Your business is too small.”

    “SEO is dead.”

    Have you heard these words before? You probably have if you’ve been around online marketing long enough.

    Topics: Social Media Strategy B2B Inbound Sales online marketing plan Whale Watching

    Effective Sales & Marketing Reporting Tools & Techniques


    Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools. 

    You may know where you want to go, but without analysis of where you are and where you’re going, the odds are slim that you’ll end up at your desired destination. Failure to chart your course means you can easily get off track, but not know until it’s too late. You won’t know where you drifted from your path and how to right the ship.

    Topics: CRM B2B Inbound Sales Reporting digital marketing Whale Watching

    Staying on Top of CRM Data Cleanup

    The clutter is piling up. 

    It’s hindering your ability to find what you’re looking for. You know you need to clean it, but it’s such a big job. 

    However, the longer you procrastinate, the bigger the clutter gets and the less efficient you become.

    Topics: CRM B2B Whale Watching

    Building a Sales Pipeline? Inbound Marketing Can Help

    Inbound marketing and sales are not in conflict.

    In fact, your marketing and sales teams are more powerful together than apart. They complement each other like the bait and a hook at the end of a fishing line. The bait attracts a prospect with enticing content, and the hook connects with the prospect to snag a sale.

    Topics: B2B Inbound Marketing Inbound Sales B2B Marketing Whale Watching

    Account-Based Marketing & Prospecting With an Inbound Mindset

    We’re constantly surrounded by noise. 

    Whether online or offline, there’s always a buzzing of people who want a bit of our time. 

    How does a B2B company cut through the noise and reach a lead?

    Topics: Small Business B2B Inbound Marketing Services Inbound Sales online marketing plan B2B Marketing B2B Leads Whale Watching