How to Measure Inbound Marketing ROI
“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
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September 16
July 17
How to: Build a B2B Website Strategy That Scores Leads
“Our company has a website.” You may have a problem if that’s all you can muster when someone asks you about your online marketing strategy.
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January 03
What Does It Mean to Qualify a B2B Lead? (& How to Do It)
You have leads coming to your website. Some won’t ever buy. Some are browsing. Some are considering. How do you know which leads to nurture and how to nurture them in customers?
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January 03
Identifying Good Habits of Top Sales & Marketing Performers
Are there any professions that have been changed by COVID-19 more than selling and marketing? We’ve picked up some new habits -- some are good and some are … well, not so good.
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January 03
Trade Show Success Tips for B2B Marketing & Sales
In-person trade shows have been a valuable source for generating leads since … well … forever. Think of the caveman rolling his stone wheel or dragging his sabretooth tiger hide to the market for trade. (We weren’t really there, but trust us, it happened.) But it seems like many businesses are in a trade show rut where they bring the same, tired strategies that everyone else has been doing for ages.
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January 03
15 Common B2B Inbound Marketing Myths
“Did you hear that the longer your content is, the better it performs in SEO?” “Rack up as many backlinks as possible, no matter where they come from.” “You don’t need a CRM. Your business is too small.” “SEO is dead.” Have you heard these words before? You probably have if you’ve been around online marketing long enough.
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January 03
Effective Sales & Marketing Reporting Tools & Techniques
Doing sales and marketing without effective reporting techniques is like taking a ship to sea without any navigation tools. You may know where you want to go, but without analysis of where you are and where you’re going, the odds are slim that you’ll end up at your desired destination. Failure to chart your course means you can easily get off track, but not know until it’s too late. You won’t know where you drifted from your path and how to right the ship.
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January 03
Staying on Top of CRM Data Cleanup
The clutter is piling up. It’s hindering your ability to find what you’re looking for. You know you need to clean it, but it’s such a big job. However, the longer you procrastinate, the bigger the clutter gets and the less efficient you become.
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January 03
Building a Sales Pipeline? Inbound Marketing Can Help
Inbound marketing and sales are not in conflict. In fact, your marketing and sales teams are more powerful together than apart. They complement each other like the bait and a hook at the end of a fishing line. The bait attracts a prospect with enticing content, and the hook connects with the prospect to snag a sale.
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January 03
Account-Based Marketing & Prospecting With an Inbound Mindset
We’re constantly surrounded by noise. Whether online or offline, there’s always a buzzing of people who want a bit of our time. How does a B2B company cut through the noise and reach a lead?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
