Inbound Marketing Blogfor Manufacturers and Healthcare Companies
HubSpot User Group Events: What to Expect
protocol 80, Inc. took the hour and a half trek to Buffalo, NY to attend their first HubSpot User Group (HUG) event this week. And needless to say, it won’t be our last! (p80 is all about hugs.)
A combination of like-minded individuals and an open bar is always a recipe for success in our book.
If you haven’t attended a HUG event or have never even heard of one, here’s a breakdown of what they are.
What Is a HubSpot User Group Event?
HUGs are comprised of a community of HubSpot customers, partners, inbound marketers, and developers who get together to help improve their inbound marketing tactics.
If you join, you can expect to learn inbound marketing tips, tools, and insider tricks. Whether you’re a beginner marketer or expert, there’s something for everyone.
At the Buffalo HUG event we broke into smaller groups and discussed
- Previous campaigns and content as well as how well it performed
- Ad platforms we use to promote, distribute, and generate leads
- Training and certifications we've completed
- Tools we use throughout the day as inbound marketers
Do You Need a HUG?
The short answer is yes! They’re open to anyone and everyone who is interested in learning inbound marketing tips and best practices. And we can’t forget about HubSpot software!
Why You Should Attend a HUG
Joining HUG comes with a number of benefits, including
- The freedom to share ideas with fellow HubSpot users in your community
- The opportunity to learn HubSpot and inbound marketing best practices
You may be saying to yourself that this seems like a great event, but you don’t have the time to attend. Don’t worry, HUGs are typically quarterly events, and we highly recommend checking one out!
You may also be saying to yourself, that there isn't one in my area. Survicate put together a map of HUGS around the world, including 10 of the biggest communities on LinkedIn!
Are you interested in attending a future HUG event? Check out this list to see if there’s one in or nearby your city. And if you want to brush up on your inbound marketing before then, download our Inbound Marketing Campaign Checklist!
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.