Inbound Marketing Blogfor Manufacturers and Healthcare Companies
Your Marketing Strategy Blows (Use Buyer Personas)
Yeah, we said it. No, we don’t know who you are. No, we’d prefer not to take this outside.
The fact of the matter is: your marketing strategy isn’t working at peak effectiveness. Why not? Because you’re not targeting your buyers like you should be.
Targeting is really important if you want to, y’know, hit your goal. And even though “target market” has the word target in it, you can do better.
Buyer personas take targeting to the next level. They’ll take you from using a blowgun to hunt bunnies in your backyard to using laser-guided missiles to blow the bunnies to smithereens.
Buyer personas tell you who, what, when, where, how, and why to target your marketing message. They use behaviors, emotions, and motivations to make your content very appealing to your best buyers. When buyers trust you and find you credible, you make more sales.
If you need any more convincing:
- A case study by MarketingSherpa showed that buyer personas added the following value: a 900% increase in length of visit, a 171% increase in marketing-generated revenue, a 111% increase in email open rate, and a 100% increase in the number of pages visited.
- More awesome stats here.
If you’re thinking buyer personas are just the thing you need, check out our Ultimate Guide to Buyer Personas (for beginners).
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.