Inbound Marketing for Manufacturers Blog

    Your Marketing Strategy Blows (Use Buyer Personas)



    1 minute read

    your marketing strategy blows

    Yeah, we said it. No, we don’t know who you are. No, we’d prefer not to take this outside.

    The fact of the matter is: your marketing strategy isn’t working at peak effectiveness. Why not? Because you’re not targeting your buyers like you should be.

    Targeting is really important if you want to, y’know, hit your goal. And even though “target market” has the word target in it, you can do better.

    Buyer personas take targeting to the next level. They’ll take you from using a blowgun to hunt bunnies in your backyard to using laser-guided missiles to blow the bunnies to smithereens.

     

    They won't even see it coming. They won't even see it coming.

    Buyer personas tell you who, what, when, where, how, and why to target your marketing message. They use behaviors, emotions, and motivations to make your content very appealing to your best buyers. When buyers trust you and find you credible, you make more sales.

    If you need any more convincing:

    • A case study by MarketingSherpa showed that buyer personas added the following value: a 900% increase in length of visit, a 171% increase in marketing-generated revenue, a 111% increase in email open rate, and a 100% increase in the number of pages visited.
    • More awesome stats here.

    If you’re thinking buyer personas are just the thing you need, check out our Ultimate Guide to Buyer Personas (for beginners).

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    Topics: Attract Content Marketing

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