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November 24

How to Increase Your Website Traffic With a Content Marketing Strategy

What if annoyed customers didn’t shriek and run at the very sight of your company’s name or logo? What if they actually wanted reasons to visit your website? Creating a successful inbound marketing strategy will not only increase your website traffic, it will help your business stand out from competitors too.

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November 09

B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.) We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

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August 17

8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation

B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

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September 30

7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

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September 17

3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs

For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.

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May 20

Intro to HubSpot’s Digital Marketing Reporting Tools

Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away on crappy campaigns. And what’s a better source of smug satisfaction than a chart showing how great your campaign is performing?

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March 07

B2B Brand Awareness or Lead Generation: Which Should You Invest In?

Your B2B organization is primarily focused on finding customers and generating revenue. That’s the case for most companies. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

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February 01

6 Ways to Write to a B2B Audience Persona

Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

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September 21

How an Industrial Lead is Generated Online: The Birds & the Bees

Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable. Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.

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August 23

Buffer Found Facebook Engagement Dropped 50%. Here’s What to Do

What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.

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