What Is a PPC Landing Page? | Enhancing Your Paid Search Ads
OK, you’re all set up with your paid ad. You’re showing up in Google search results or LinkedIn timelines. Time to let the leads roll in.
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October 26
October 21
Increase Organic Traffic With 'Boring' Industrial Content Marketing
Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.
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August 04
Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?
Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.
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March 22
B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You
(Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)
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March 17
B2B Inbound Marketing Agency Breakup? How You Failed Your Partnership
(Editor’s note: This is Part 1 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. Don’t worry -- in Part 2 of this series we’ll lay out all the reasons your agency could be at fault.) Dear Inbound Marketing Clients ...
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February 04
How to Effectively Use #Hashtags for B2B Social Media Advertising
I Log into any social media platform and you’ll see them -- hashtags. To the untrained or unfamiliar eye, words preceded by a hashtag may just seem like something done for emphasis or to be funny. In actuality, hashtags are part of a much larger world within the social media universe and are absolutely critical to social media advertising.
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November 24
How to Increase Your Website Traffic With a Content Marketing Strategy
What if annoyed customers didn’t shriek and run at the very sight of your company’s name or logo? What if they actually wanted reasons to visit your website? Creating a successful inbound marketing strategy will not only increase your website traffic, it will help your business stand out from competitors too.
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November 09
B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World
Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.) We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:
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August 17
8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation
B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.
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September 30
7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers
Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
