INBOUND MARKETING BLOG

What Does a Digital Marketing Coach Do for B2Bs?

• By Adam Vosler

“You fight great, but I’m a great fighter” – Apollo Creed, 1982

B2B Digital Marketing Plan Templates for 2026: KPIs & Goal Setting

• By Adam Vosler

In inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are:

Top 8 Writing Tools & Resources for Marketers: Elevate Your Content Game

• By Adam Vosler

In the ever-evolving world of content creation and marketing, mastering the art of writing is more important than ever. With a sea of resources available, how do you discern which ones are truly impactful? In this article, we've distilled a list of eight essential writing tools and references, handpicked by the seasoned writers at protocol 80, to guide you toward creating compelling and high-quality content.

How HubSpot Paid Seats Work: Are They Worth It for Your Team?

• By Adam Vosler

5 Video Marketing Strategy Examples for Manufacturing Company Websites

• By Adam Vosler

Research shows that today’s internet users prefer videos over text and pictures. (

Social Media Cheat Sheet for Manufacturers

• By Adam Vosler

[TEMPLATES] B2B Content Mapping Example for Digital Strategy

• By Adam Vosler

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

• By Adam Vosler

How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

• By Adam Vosler

Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

• By Adam Vosler

“Does inbound marketing work?”