INBOUND MARKETING BLOG

7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

• By Adam Vosler

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs

• By Adam Vosler

For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions as President Donald Trump continues to add to the list of taxed goods.

Intro to HubSpot’s Digital Marketing Reporting Tools

• By Adam Vosler

Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away on crappy campaigns. And what’s a better source of smug satisfaction than a chart showing how great your campaign is performing?

B2B Brand Awareness or Lead Generation: Which Should You Invest In?

• By Adam Vosler

Your B2B organization is primarily focused on finding customers and generating revenue. That’s the case for most companies. But if you lack B2B brand awareness, demand for your services is not reaching its potential.

6 Ways to Write to a B2B Audience Persona

• By Adam Vosler

Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

How an Industrial Lead is Generated Online: The Birds & the Bees

• By Adam Vosler

Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads as a modern manufacturer can be … uncomfortable. Why? It seems daunting to grow from best-kept secret in the middle of nowhere to an industrial lead generation machine. And the truth is that many manufacturers and other B2B companies have websites that simply don’t give themselves a chance when it comes to generating leads. Or, if they do, they lack the email and social media marketing to supplement it.

Buffer Found Facebook Engagement Dropped 50%. Here’s What to Do

• By Adam Vosler

What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.

How Often Should You Blog for Business?

• By Adam Vosler

In the world of online branding there’s lots of advice to be had from veteran bloggers, marketing firms, and the like. But if there’s one question that’s tough to get a straight answer on, it’s “How often should you blog for business?”

8 Social Media Metrics for B2B Brand Awareness You Should Care About

• By Adam Vosler

Creating a Facebook Business Page: NOT the Same as a Profile or Group

• By Adam Vosler

Quick: What’s the difference between a Facebook profile, group, and business page? If you don’t know, you’re in danger of missing your target audience. Creating a Facebook business page is NOT the same thing as making a profile or starting a group.