What's that? You want to ditch annoying direct mail and cold calls?! You want to focus on driving quality traffic to your website to increase RFQs!?!? Kudos! You're making a smart adjustment to your marketing strategy that aligns with how B2B buyers buy today.
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Oh, that coveted "page one, position one" ranking in Google... What small businesses would do to get there...
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As business owners, we make big decisions on a daily basis. Some are easy. Others, not so much. One such decision here at protocol 80 was outsourcing our payroll processing and associated accounting to our accounting firm.
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Google's algorithm update, Penguin 4.0, is all grown up and ready to impact search results. As a small business owner, you need to understand how this will impact your small business SEO strategy.
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Do you have an internal marketing team? How about an internal sales AND marketing team? Is your "team" or "committee" one person? (Are you maybe that one person who drew the short straw?)
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Every business that has a website wants the same thing. They want to make a connection with a prospect and get a sale. Whether that sale happens online directly or the lead is generated online and the sale is completed offline, ultimately, a business wants their site to drive more sales.
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We're very excited to share a FREE guide on B2B lead generation through your website, 'The 30 Greatest B2B Lead Generation Tips, Tricks & Ideas'. Click below to download this guide and increase your lead volume!
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Businesses of every shape and size, whether they sell to consumers (B2C) or other businesses (B2B), understand that traditional marketing tactics just aren't effective anymore.
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The short answer to this question is 'Yes'. The more thorough answer is 'Probably not'.
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If you've heard of Inbound Marketing you've likely heard of HubSpot, a software company founded in Boston, Massachusets, that coined the term in 2006.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
