As CEO, you understand sales cycles, economic uncertainty, and rollercoaster sales rides. You've still been able to grow your business, but sales problems are a shadow over your success. If you are trying to fix a sales problem, you need warmer leads yesterday. Enter B2B content marketing.
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There are so many advantages to content marketing that listing them all would take too long. I know you're busy, so I've narrowed it down to the #1 benefit I see in my executive role.
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Only 54.6% of sales professionals meet their sales quota. That's a pretty dismal number. Although there are many things that affect performance, B2B sales prospecting (or lack thereof) has a direct impact.
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What's the biggest punch in the face for a business owner? The dreaded "slow quarter." That miserable time period eliminates predictability and ultimately slows your plans for growth.
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I'm going to assume you want your website to drive leads and sales. Your strategy (or lack thereof) will determine whether you grow exponentially or merely tread water.
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How many times has your B2B website been redesigned? Does it seem like every 3-5 years you go through a redesign process with the hope of better results?
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Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew about you, you could grow your business like crazy! If you're like many of the B2B companies we talk to, you live that story every day.
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Let me guess: when you wonder if your B2B website sucks, the first thing you think about is the design. We hear it all the time. Everyone hates their website design after the first six months. While design is important, there are four even more important factors that determine the suckiness of your website.
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Growing a B2B company is all about getting in front of great prospects and increasing RFQs. If you want your RFQ stream to look like the graph above, your B2B inbound marketing strategy needs to follow these rules.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
