5 HubSpot COS (CMS) Tips for Improved Efficiency
HubSpot is great at many things. One of those things is website/blog/email creating with the HubSpot COS. They make WYSIWYG editing extremely accurate and easy to do.
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March 14
October 04
How Manufacturers Can Use Content to Reach Prospects (Example)
With so much emphasis on content, content, CONTENT, you may be wondering how manufacturers can use content to reach prospects... Don't worry, you're not alone! Understanding how a manufacturing company can be successful with content is an issue that most modern manufacturing marketers face.
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July 27
B2B Branding Mistakes: Which One Describes Your Business?
Building your business's brand is as important as innovating and marketing your product. Just look at the sales of large companies in the past 10 years. When Tata Motors bought Range Rover and Jaguar from Ford Motor Company (for $2.56 BILLION), they weren't buying them for the factories, employees, and raw materials. It was the brands they were after. Kraft's purchase of Cadbury (for $19.5 BILLION), wasn't for their chocolate recipe. It was for their brand. Increasing the value of your B2B brand should be a strategic initiative. How will you increase your brand awareness (and your business's value) over time? You can start by evaluating your brand's 'personality' against the following B2B branding mistakes.
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May 11
Can I Implement Inbound for Multiple Buyer Personas at the Same Time?
If your company works with a variety of buyer personas, you're not alone. Manufacturers often sell to professional buyers as well as design engineers. Two very different types of buyers with very different buying processes and motivations. They need to be marketed to differently, which often leads to the question...
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March 30
What's My Website Conversion Rate?
Your website conversion rate is the percentage of visitors who take a desired action. For example, if you have an eCommerce website, you want your visitor to checkout and buy something. If you are a B2B company, you want your visitor to request a quote or become a lead.
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March 24
3 Steps to Turn More Website Visitors Into Sales Leads
As a marketer, nothing's more frustrating than consistently improving your website traffic with SEO, but failing to convert more website visitors into sales leads.
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March 17
How To Build A B2B Brand Awareness Strategy - Step 4
Go to: Step 1, Step 2, Step 3 This is the fourth and final step of building a B2B brand awareness strategy. Check out steps one, two, and three before reading this post.
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March 10
How To Build A B2B Brand Awareness Strategy - Step 3
Go to: Step 1, Step 2, Step 4 This is part three of my series on how to build a B2B brand awareness strategy. If you haven't read the first two posts in the series that cover getting clear on why you want to increase brand awareness and who should be more aware, I recommend checking them out before continuing on with this step.
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March 03
How To Build A B2B Brand Awareness Strategy - Step 2
Go to: Step 1, Step 3, Step 4 In my last post, 'How To Build A B2B Brand Awareness Strategy - Step 1', I walked you through getting clear on your 'why'. If you haven't read that post, I recommend back tracking and digesting it first. The 'why' behind building your strategy is extremely important.
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February 17
How To Build A B2B Brand Awareness Strategy - Step 1
Go to: Step 2, Step 3, Step 4 This is the first post in a four post series on building a B2B brand awareness strategy. By implementing these four steps, you're positioning yourself to increase brand awareness.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
