Inbound Marketing for Manufacturers Blog

The use of social media for marketing generally follow a number of goals, including driving website traffic, making contact with prospects, enhancing brand awareness, developing your organization’s personality, and enhancing productivity through online collaboration.

1. Listening is the first and most important step to starting engaging conversations with your followers. In order to know what your audience is interested in, you need to know who they are, what they want, and why they come to you. Pay attention to the conversation that’s already happening on your page and on competitor social media pages to learn about your customers.

Seeking out an internet marketing coach is not a sign of weakness or failure. If you decide to hire a web marketing coach to help with your business, it doesn't even mean you think you won't succeed on your own. Hiring a coach or mentor is a sign of dedication to your cause. It shows that you believe in your product and service and want the company to have every advantage and the best chance of success.

Use of the mobile web has dramatically increased in recent years, so much that smartphone sales have become bigger than PC sales. In 2012, about 28% of internet usage came from mobile phones, and 62% of smartphone users went online with their phone every day. In 2011, $241 billion in transactions were completed on mobile devices. Within the next five years, this amount is expected to reach $1.3 trillion.

While there are a lot of reasons to redesign your site, there are also a lot of reasons to be careful when you do. A redesign can make it easier to update your website and eliminate bugs. It can make the site more appealing and easy to use for your customers, and it can make it more suited to search engines, especially if you switch to responsive design. However, if you don’t do your research ahead of time, you can risk running into problems with functionality, angering current users, or destroying your ranking in search results.

Generating valuable content is one of the most critical aspects of ranking well in search results, and it will help you achieve inbound links and generate more leads. Depending on the size of your company, your content plan will vary, but a good goal to aim for is producing five small content pieces each week (one per business day) and one large content piece per month. You see on the chart below that content marketing is one of the fastest growing lead prospecting channels. Why? Because it works!

Google is a business, like anyone else, and they improve their business by making sure their customers are happy, and that means everyone who uses Google to find things they need. That’s why Google occasionally updates their search algorithms: to return more relevant and higher quality results.

Content marketing is the process of creating and distributing content that is relevant and valuable to attract, inform, and engage consumers. Since customers are more able to skip commercials or ads and simply ignore traditional marketing, the idea that “content is king” has never been more true.