The CMS, the CRM and SEO. It's the talk of the town!
These folks are talking about their CMS, CRM, and SEO plans for the future.
Read more12 Month Web Marketing Strategy Event Recap
Yesterday we lead a training event in Hermitage, PA on creating a 12 month web marketing strategy for a business. The SBDCs of Clarion University and Gannon University sponsored the event and we are grateful for their assistance! There was a lot shared in a short amount of time, but from the feedback of the attendees, they walked away with a lot of valuable information...which is the goal! However, we don't want this to be something that the businesses get excited about and then a week later forget the excitement and their long term plan of creating an effective web marketing strategy. We do these events for free and all we ask for in return is that the businesses work to succeed and implement some of what we teach them about. Before I go too far, I should also mention there was coffee, donuts, and a wonderful lemon pound cake.
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June 03
A High Level Google Analytics Dashboard We Think You'll Like
Google Analytics is great...we've covered this topic before. Not only does it give you great insights into what's happening on your website, but it's FREE. What small business doesn't love a great product that is free?
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May 23
Memorial Day 2014
In honor of Memorial Day, the protocol 80, Inc. offices will be closed on May 26, 2014. Enjoy the weekend with your friends and family and remember to honor our fallen veterans.
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May 23
Do You Want To Know More About the Visitors to Your Website?
We cannot stress enough the importance of data to any marketing initiative. The more data you have the more you understand where your efforts succeeded and failed and you have amazing data to build your future strategies on what you know instead of just shooting from the hip. We're going to assume that you already have Google Analytics installed on your website, which is good, but now you have the power to know more. It's now time for anyone with a website to get started with Google Universal Analytics and Google Tag Manager.
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May 16
Event Reminder: Google Partners Event at Our Office
As a reminder, the Google Partners Connect event that we are hosting at our office will take place on May 21st from 2pm-3pm EST. There is still time to RSVP. This event is a great opportunity to learn how to grow your business. The topics are focused on helping small businesses find success online. This event will be free and refreshments will be provided. Afterwards there will be time for an open discussion and questions if you would like to learn more. Want to see more details about the event? You can find additional details here.
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May 13
Complete Online Marketing Strategy Infographic
These days just having a website is not usually enough. If that's how you see your online presence, my guess is you probably aren't generating and leads or sales from your website...it probably just sits there. A complete online marketing strategy will allow you to reach more individuals, when they are looking, where they are looking, on any device, convert them to a sale or lead, and track them every step of the way. Sounds good, right? Of course it does. But you still may not be convinced. Need more convincing? Check out our infographic below with some stats that just might start changing your mind. Please feel free to share using the embed code below the image. Just in case you aren't a visual person, here are a few key stats!
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May 01
How to Make Time for Your Content Marketing
If I had more time I'd do this or I'd do that...I'm sure you've said something like this whether it was related to your marketing, business, or even personal life. It's no secret that time is hard to come by, especially if you are a small business. There are few people to do many things, right? Here's the thing, if you are serious about your inbound marketing, online marketing, web marketing, SEO...whatever you want to call it, content marketing is a vital component. If you aren't sure what it is, here's an easy to understand definition of content marketing.
Read more3 Things Your Web Marketing Strategy Is Missing
Not everyone can be a web marketing rock star, right? Sure they can, when the right things are in place. Chances are good that you probably have a website and may even be doing some sort of marketing such as SEO, PPC, maybe social media...but what are you missing? Are your marketing efforts just not hitting the mark? There are probably a few things you are probably missing.
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April 25
More Website Traffic for Businesses and Non-profits
As a business or organization leader, you would probably love to get more traffic to your website, right? Wouldn't it be even better if that increased traffic lead to sales, leads and conversions? Of course it would! For some of you this may seem like a very distant and hard to reach goal, but it's not and we're going to give you the knowledge to make it happen.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
