Labor Day 2014
Labor Day is upon us! How much do you actually know about labor day? Here are a few pieces of info we thought were interesting. Please feel free to download and share.
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August 29
August 28
The Difference Between a Blog Post and a Page
Most business owners at least know what a website is...hopefully. They can usually tell you what navigation is, a banner/slider/rotator, usually a footer, and sometimes even more specific things on a website. One thing that is not always easily understand is the difference between a website page and a blog post. Because this is a fairly common question, I thought it would be good to address it here.
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August 26
August 22
1 Thing You Must Have for Inbound Marketing Success
1 Thing You Must Have for Inbound Marketing Success
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August 20
Small Business SEO and the Impact of SSL Encryption
Some of our clients have had some questions about the recent news of SSL affecting SEO. Keep in mind, for a small business SEO strategy, any impact can help. Given that, it is important that we clarify a few things regarding this topic using the least amount of tech talk that I can. Hopefully this will help some SMBs have a general understanding and get the process rolling if they haven't already.
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August 14
Are Bad Inbound Links Killing Your Website?
Does your website have bad inbound links that are killing your SEO?
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August 08
New Website Launch - Bradford Ecumenical Home
We are excited to announce that a new website was launched for the Bradford Ecumenical Home in Bradford, PA. The website is now easier to navigate, it' mobile friendly and also accepts online admission and career applications! Please take some time to check out the site by going to BEHCR.com.
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August 07
August 01
Google Pigeon Update - Affecting Local Search
If you aren't involved in marketing or the search world, you probably haven't heard much about the "Pigeon Update" which was an update to Google's search algorithm, primarily affecting local search. The update took place roughly 1 week ago (24th of July), so by now you may have noticed a difference if you pay attention to your web metrics.
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July 25
The Effects of SEO Still Takes Time
SEO, or search engine optimization, is a tactic used to gain visibility in search engines without paying for ads. The effects of SEO take time and it should be tied to a strategy in an effort to achieve an overall goal or objective. SEO often has phases that look something like this:
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
