If you’re a healthcare technology marketer it’s vital that you stay current with the way buyers consume information and make buying decisions. Here’s our take on some of the latest trends in healthcare technology marketing that you should care about.
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The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage. Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.
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Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized.
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Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.
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If you are having issues with bad website traffic, that typically means one of two things.
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Your brand is more than just a reflection of your business. It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.
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Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.
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Social media marketing matters. Even for B2B companies. Social media has the potential to generate B2B leads for your business while being cost-effective. Other than a little bit of labor expense, social media marketing is virtually free. Your B2B prospects are already sharing information online. It’s time to make that information yours.
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LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
