INBOUND MARKETING BLOG

How to Turn Bad Website Traffic into Quality Leads Using SEO

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If you are having issues with bad website traffic, that typically means one of two things.

HubSpot Academy Inbound Marketing Certification: 5 Takeaways

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“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” -- HubSpot If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

The Importance of Building Your Brand

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Your brand is more than just a reflection of your business. It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.

Social Media Dimensions Guide (+ Other Digital Assets)

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Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.

Social Media Marketing in B2B: Create Posts That Drive Leads

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4 Steps to B2B Networking Using LinkedIn

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LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.

7 Tips for Location-Based Trade Show Advertising with Google Ads

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How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads.

6 Databox Alternatives: Marketing Dashboards & Reporting Tools

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If you work in digital marketing, you’ve heard of Databox. Maybe you’ve even used Databox. It’s a pretty neat online marketing analytics tool - convenient, timely, interactive, and groundbreaking in many ways. However, it’s not the best option for all businesses.

How to Re-Engage Trade Show Leads After the Show

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Lead generation is an essential element to every trade show. If you’re spending the time and resources to attend the trade show, you’re going to want to re-engage with potential leads after. First things first — segment your leads appropriately before following up. Not all trade show leads should be treated the same. Once you have a list of all of your potential leads from the show, you can segment them and determine how to get in contact with each lead. Once you’re back in the office, take the time to reach out to all the trade show leads you made connections with. The frequency is completely up to you, but remember — don’t be too pushy. Reach out the first week after the trade show, and then continue to keep in contact as much as you see fit.

Types of HubSpot Custom Reports and How to Create Them

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HubSpot’s reporting tools and custom reports give you the flexibility to see all of your data in one place. Making it easier than ever to make data-driven decisions.