INBOUND MARKETING BLOG

One Easy Way Manufacturers Can Increase Website Traffic & Improve SEO

• By protocol 80

I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.

Digital Marketing Trends You Can't Ignore When Planning for 2017

• By protocol 80

It's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward. When we talk about emerging digital marketing trends, we need to identify two things.

Can You Trust Paid Social Media Advertising Metrics?

• By protocol 80

At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

20 Fun Thanksgiving Facts That Will Make You the Dinner Table Hero

• By protocol 80

Thanksgiving isn't all fun and games - especially when your entire family sits down at one table. Some families are lucky enough to get along. Others, not so much. Although you love each other, there are bound to be disagreements, awkward moments, and Weird Uncle Bob saying Weird Things Again.

3 Reasons Small Manufacturers Need an Inbound Marketing Agency

• By protocol 80

Manufacturing and online marketing. Not oil and water. Not cats and dogs. More like gravy on biscuits. Cheese on a pizza. Sauce on wings. (Anyone else getting hungry?)

5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

• By protocol 80

Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity. Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative.

Holiday Email Marketing Planner: What to Do Each Month [INFOGRAPHIC]

• By protocol 80

The holidays are coming.

B2B Inbound Marketing: Why You Need to Sell Less to Sell More

• By protocol 80

Sometimes, things don't work the way we think they should.

How to Measure the Performance of your B2B Inbound Marketing Campaign

• By protocol 80

Online Marketing Case Study: Results 6 Months vs. 2 Years

• By protocol 80

Many B2B manufacturing companies focus their time and resources on operations, production, and growing the business, often leaving their website as an afterthought. In reality, your website should function as an extension of your team, working around the clock to educate prospects, answer questions, and generate new opportunities. Think about it: Especially nowadays, your company’s website could be the first interaction it has with your company. A confusing user experience, outdated design, or lack of helpful information can quickly drive visitors away. On the other hand, a well-designed website can build trust, showcase expertise, and guide prospects toward becoming customers. So where do you start when it’s time to redesign your manufacturing website? That’s where an inbound marketing agency can help. And that’s why McHone Industries came to us to create a manufacturing marketing strategy centered around a stronger, more effective website experience and content strategy. Keep ...