Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity. Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative.
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The holidays are coming.
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Sometimes, things don't work the way we think they should.
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McHone Industries has been one of our favorite clients right from the beginning. They're dedicated, ambitious, and - most importantly - super fun to work with.
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The other day, I was sitting at my computer, thinking about going for a walk. I knew I needed to - I had a little extra for dinner and hadn't moved all day. It was a simple decision to get up, put my sneaks on, and get moving.
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I saw a great question on my LinkedIn feed this morning:
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There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same.
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Step right up and test your knowledge! This quick 5-question marketing quiz will test you on the basics of B2B inbound marketing.
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"Your brand is your promise." - Dana DiTomaso Two out of three B2B marketers rank "generating high quality leads" as their top priority for the year, and their biggest challenge. (MediaPost) What does that have to do with branding? Well, a lot.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
