INBOUND MARKETING BLOG

How to Create a Landing Page

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You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.

The Importance of SEO in your Inbound Marketing Strategy

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The Internet of Things, Marketing Data, and Murder

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The Internet of Things, in a nutshell, describes the interconnectivity of devices in the home, office, factory, and throughout the world. The IoT allows devices to "talk" to each other, allows data to be available anywhere at any time, and gives users (and devices!) remote control over technology. It makes automation very simple - but it also raises a number of privacy concerns.

Santa Is Really Bad at Inbound Marketing

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Sure, he looks like a nice old man. Don't judge a book by its cover.

Choosing an Inbound Marketing Agency Is Like Adopting a Cat

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It's true. A cat and an inbound marketing agency have a surprising amount in common. Cats and inbound marketing agencies are both pretty independent creatures. You can leave them alone for a few days and not return to a disaster. Some enjoy hugs, while others only make contact when they need something. They are self-cleaning. They can lower stress and improve productivity in the workplace. They're pretty darned cute when they're not eating all your house plants. That said ...

One Easy Way Manufacturers Can Increase Website Traffic & Improve SEO

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I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.

Digital Marketing Trends You Can't Ignore When Planning for 2017

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It's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward. When we talk about emerging digital marketing trends, we need to identify two things.

Can You Trust Paid Social Media Advertising Metrics?

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At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

20 Fun Thanksgiving Facts That Will Make You the Dinner Table Hero

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Thanksgiving isn't all fun and games - especially when your entire family sits down at one table. Some families are lucky enough to get along. Others, not so much. Although you love each other, there are bound to be disagreements, awkward moments, and Weird Uncle Bob saying Weird Things Again.

3 Reasons Small Manufacturers Need an Inbound Marketing Agency

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Manufacturing and online marketing. Not oil and water. Not cats and dogs. More like gravy on biscuits. Cheese on a pizza. Sauce on wings. (Anyone else getting hungry?)