B2B Keyword Research Strategies to Improve Your Website
In the fast-evolving world of SEO (search engine optimization) B2B marketing, having the right keyword strategy can be a game-changer.
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December 05
December 05
Average Cost of a B2B Website Redesign? Not What You Think
The internet has come a long way from the 1990s and static HTML pages. Let’s talk about today’s online experience and the average cost of a website redesign.
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December 05
5 Tips for Manufacturing Website Redesign Success
Ten seconds. When visitors arrive on your site, you have just 10 seconds to capture their attention and communicate your company’s value before they leave.
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December 05
B2B Website Development Costs & How to Save on Your Project
Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and development process, to ensuring buy-in from all stakeholders – there are many variables to juggle. Above all else, you're probably wondering: "What's this going to cost?" B2B website development isn't cheap, but it can be cheaper if you know where to trim the fat and waste.
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December 05
8 SEO Friendly Website Design Tips That Ranks and Converts
Search engine optimization (SEO) gets the right traffic to your website in the right place at the right time. If your site is SEO-friendly, you’re instantly putting yourself on strategic higher ground in the battle for visibility in Google search results. Who doesn’t want that?
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December 04
B2B Hashtags: Industry Examples to Boost Reach
Sure, hashtags might seem like a fun, trendy way to tag that perfect dessert photo, but they actually do a lot more than you think. They’re a powerful tool for boosting your content’s reach and getting it in front of the right audience.
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December 04
How Much Does it Cost to Outsource B2B Marketing?
Marketing is a line item on the budget that’s often in the company crosshairs, yet its ROI can be challenging to measure precisely. When discussing marketing efforts, outsourcing to a third party frequently emerges as an option. The primary question: What's the cost of outsourcing digital marketing?
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November 27
How to Measure Inbound Marketing ROI
“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
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November 26
Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love
The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start. Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.
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November 22
In-House vs. Outsourcing Digital Marketing to an Agency
There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
