The Best HubSpot Integrations for B2B Businesses

HubSpot has evolved far beyond a CRM. Today, it's the central hub for marketing, sales, customer service, and operations teams looking to create a seamless customer experience.

But HubSpot's real power lies in its ecosystem.

With more than 1,700 integrations available in the HubSpot App Marketplace, businesses can connect the tools they already use to eliminate data silos, automate repetitive tasks, and create a more efficient revenue engine. Whether you're trying to align sales and marketing, improve reporting, streamline communication, or boost team productivity, the right integrations can help you get more value from your HubSpot investment.

However, it can also be overwhelming looking at all of the integrations. We've broken down some of the best HubSpot integrations for B2B businesses looking to scale smarter.

Why Use HubSpot Integrations?

Most B2B organizations rely on dozens of software tools to manage everything from lead generation and customer communication to project management and analytics. Without integrations, teams often waste time manually transferring data between systems, resulting in errors, delays, and incomplete customer records.

HubSpot integrations help solve these challenges by:

• Automating repetitive tasks
• Improving data accuracy
• Creating a single source of truth
• Enhancing collaboration between departments
• Providing deeper customer insights
• Streamlining reporting and attribution

The result? Less manual work, better visibility into performance, and a smoother experience for both your team and your customers.

The Top HubSpot Integrations for B2B Companies

It's time to pull back the curtain and unveil the top 10 best HubSpot integrations for B2B Businesses: 

1. CRM: Salesforce
2. Email: Mailchimp
3. Communication: Slack
4. Workflow Automation: Zapier
5. Ad Management: LinkedIn Ads
6. Conference Calls: Zoom
7. Campaign Tracking: Google Analytics
8. Website Management: WordPress
9. Team Collaboration: Microsoft Teams
10. E-Commerce: Shopify
    
    

1. CRM: Salesforce 

Many organizations use Salesforce as their CRM while leveraging HubSpot for marketing automation and lead generation. The Salesforce integration allows data to sync between both platforms, ensuring marketing and sales teams are working from the same information.

Benefits include:

• Bi-directional contact syncing
• Improved lead handoff processes
• Better reporting across the buyer journey
• Greater visibility into marketing's impact on revenue

For organizations using both platforms, this integration is often considered essential.

2. Communication: Slack 

Slack integration makes it easy to stay updated on all HubSpot activities without leaving the Slack environment. You can get immediate updates on a lead’s activity, and receive notifications when a task is completed, or when a deal is closed. You can also create tasks in HubSpot directly from Slack, improving your team’s productivity and ensuring no missed action items.

Suppose a new deal is closed in HubSpot. A notification can immediately be sent to a designated slack channel, ensuring your team is aware and can act accordingly, whether it’s the customer success team reaching out to the new client or the billing department issuing an invoice. 

3. Workflow Automation: Zapier

If you use software that doesn't have a native HubSpot integration, Zapier can often bridge the gap.

Zapier connects HubSpot to thousands of applications and automates workflows without requiring custom development. Common use cases include:

• Sending lead data from forms into HubSpot
• Creating tasks automatically
• Syncing data across multiple systems
• Triggering notifications and alerts

For businesses looking to eliminate manual work, Zapier is one of the most versatile tools available.

4. Ad Management: LinkedIn Ads 

This integration allows you to create and monitor LinkedIn ads directly from HubSpot, enabling a smoother ad management process. It also collects LinkedIn Lead Gen form submissions and transfers them to HubSpot, allowing your sales team to follow up on fresh leads quickly. This integration could significantly improve your lead generation and nurturing process.

Suppose your marketing team has identified a specific target segment within your HubSpot CRM for a product launch. This segment consists of leads and customers who have shown interest in similar products in the past. 

With the LinkedIn Ads integration, you can sync this list from HubSpot directly to LinkedIn, creating a highly-targeted audience for your new product advertisement campaign on LinkedIn. After the campaign is launched, any engagements with the LinkedIn ads (such as likes, shares, comments, or form submissions) are tracked back in HubSpot. This allows your marketing team to measure the effectiveness of the campaign and understand the return on investment directly within HubSpot.

5. Conference Calls: Zoom 

The Zoom integration helps teams:

• Schedule meetings directly from HubSpot
• Sync webinar registrations
• Automatically log meeting attendance
• Track engagement data in contact records

Sales and marketing teams can use this information to create more personalized follow-up communications and improve lead nurturing efforts.

Pro Tip: Pair Zoom meetings with AskElephant and never miss another action item post-meeting.

6. AskElephant

Sales teams generate enormous amounts of customer conversation data every day. AskElephant uses AI to capture, analyze, and summarize those conversations while automatically syncing valuable insights back into HubSpot.

Key benefits include:

• Automated meeting summaries
• Call insights and action items
• CRM enrichment
• Reduced administrative work
• Better sales coaching opportunities

By eliminating manual note-taking and helping teams uncover important customer insights, AskElephant enables sales professionals to spend more time selling and less time updating records.

7. Campaign Tracking: Google Analytics 

While HubSpot offers robust reporting capabilities, Google Analytics provides additional insights into website performance and user behavior.

Integrating Google Analytics with HubSpot helps businesses:

• Measure traffic sources
• Analyze user journeys
• Evaluate content performance
• Understand conversion paths

Together, these platforms provide a more complete picture of how prospects engage with your website before becoming customers.

8. Website Management: WordPress 

The HubSpot WordPress integration makes it easy to manage your website content directly from HubSpot. You can optimize your content for SEO, share it on social media platforms, and monitor your content’s performance. Additionally, the integration allows you to use HubSpot’s forms and live chat on your WordPress site, offering a more engaging user experience.

With WordPress integration, if you’ve created a new blog post in WordPress, you can optimize and analyze its performance using HubSpot’s SEO tools and analytics, without having to navigate away from HubSpot.

Pro Tip: If you can invest in a project, migrating your website to HubSpot is a game-changer. The functionality and user-friendliness are unmatched.

9. Team Collaboration: Supered

One of the biggest challenges businesses face after implementing HubSpot is ensuring employees actually use the platform effectively.

Supered helps organizations improve HubSpot adoption by delivering training, guidance, and process documentation directly inside the platform.

Key benefits include:

• Faster onboarding
• Reduced training time
• Improved user adoption
• Better process consistency
• Increased HubSpot utilization

Rather than relying on separate documentation or lengthy training sessions, users can access guidance exactly when and where they need it.

Want your team to get more out of HubSpot? See how Supered delivers in-app training and guidance that improves user adoption and reduces onboarding time.